Dmytro D.

I run Google Ads and Meta Ads for eCommerce and lead generation businesses. Performance marketing since 2015. The largest single account we've managed was spending about $100,000 a month. I work with a small senior team: media buyers, a tracking specialist, creative production. No juniors learning on your budget. I stay on the account as the strategist and the person you deal with, and the team is what lets us run Google, Meta and creative properly at the same time instead of doing all three badly. Whether you call the role PPC manager, media buyer or performance marketer, the job is the same. Turn ad budget into profit. WHAT WE ACTUALLY DO Most accounts we take over don't have a traffic problem. They have a measurement problem and a margin problem. The ads look fine in Ads Manager and lose money in the bank account. So before we touch budgets, we check whether the numbers can be trusted: GA4, Google Tag Manager, Meta Pixel and Conversions API, server-side events, UTM structure, Merchant Center feed health. Then the economics: AOV, margin by product, LTV, payback period. Scaling spend on broken tracking is how people burn $10k and learn nothing. After that it's the unglamorous part, done consistently. Campaign structure, search term and negative keyword work, product and category segmentation, audience testing, creative iteration, budget reallocation. Every week, with a report you can actually read in two minutes. I'd rather tell you a channel isn't worth the money than quietly keep billing for it. HOW WE OPERATE One named owner on your account, so you always know who to ask. It isn't a shared inbox. Weekly performance review, monthly strategy session, reporting you don't have to decode. Documented playbooks and account standards, so nothing breaks because one person is offline. Creative production in-house, so new angles and formats ship in days instead of two weeks waiting on a designer. Roughly 25 active accounts a month across the team, which means we've already seen your problem in some other niche. CHANNELS & STACK Google Ads: Search, Performance Max, Shopping, Merchant Center and feed optimization, Display, YouTube, Demand Gen Meta Ads: Facebook and Instagram, Advantage+, prospecting and retargeting, CBO/ABO structures, creative testing systems Also TikTok, Pinterest, Reddit, LinkedIn, Snapchat and X, when the audience is genuinely there and not just because the platform exists Tracking: GA4, GTM, Meta Pixel and CAPI, server-side tracking, conversion tracking, attribution QA eCommerce: Shopify, WooCommerce, product feeds, landing page and funnel audits, CRO recommendations Email: Klaviyo and automation flows (welcome, abandoned cart, win-back), because paid traffic is expensive to buy twice WHAT CLIENTS SAY "We increased ROAS from 210% to 450% in just two months and continue to grow." - Alex, eCommerce, US "We reduced our purchase costs by 45% in just three months and are now expanding into new markets and platforms." - Sean, eCommerce, EU "Always available, excellent planning and, most importantly, outstanding results." - Maria, lead generation, Canada TRACK RECORD 500+ projects since 2015 across agency and in-house work. 35+ of them here on Upwork, Top Rated. Google Ads Search Certified, Google Analytics IQ, Meta Certified Media Buying Professional. HOW TO START Message me three things: what you sell and where, your current monthly ad spend, and the number you're actually judged on (ROAS, CPA, CAC, cost per qualified lead). You'll get back what we think is blocking growth right now and what we'd do in the first 30 days. If I look at it and don't think we can make you money, I'll say so. I'd rather lose the project than the review.