Joseph J.

Meta Ads (Facebook & Instagram) Media Buyer experienced in campaign setup, launching, management, optimization, and scaling for DTC eCommerce and lead generation. Launched 20+ ads daily for a European agency managing DTC eCommerce brands across multiple niches, including beauty, apparel, pet, health, and supplements, targeting markets in Europe and North America. I also worked in a high-volume iGaming lead gen operation spending $200K+/month across multiple ad accounts. 𝗪𝗵𝗮𝘁 𝗜 𝗰𝗮𝗻 𝗵𝗮𝗻𝗱𝗹𝗲 • Campaign Setup & Launching: CBO/ABO, audiences, placements, naming, UTMs, Pixel/CAPI tracking checks, and pre-launch QA • Ad Execution: Static, video, UGC, native, Instagram Partnership Ads, creative iterations, and localization across GEO markets • Monitoring & Optimization: Track ROAS, CPA, CPC, CPM, CTR, and frequency. Make keep/kill decisions based on multi-day performance trends and agreed targets • Account Monitoring: Watch spend, balances, and delivery to catch issues before they disrupt ad delivery • Scaling: Identify winning ads, adjust budgets, and scale campaigns based on performance • Creative Support: Suggest concepts (UGC/Avatar), angles, hooks, and new iterations based on campaign results 𝗣𝗿𝗼𝗼𝗳 • European DTC Agency: Launched 20+ ads per day across multiple brands, following briefs and SOPs while managing creative iterations and localization • iGaming Lead Gen: Launched 15 campaigns per day within a $200K+/month Meta operation. Promoted to Team Lead for hitting launch targets, keeping CPA under $4, and scaling winning campaigns • Own eCommerce Store: Ran Meta Ads end-to-end, from creatives and campaign setup to Pixel/CAPI tracking and optimization 𝗛𝗼𝘄 𝗜 𝘄𝗼𝗿𝗸 I can follow your existing strategy, briefs, and SOPs, or build the campaign structure myself if needed. I check everything before launch, flag issues early, and monitor performance afterward. As I learn your accounts and targets, I can take on more of the daily management, testing, and scaling. 𝗢𝘁𝗵𝗲𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 Experienced with anti detect browsers (AdsPower, Multilogin, Octo Browser) and native/push traffic (PropellerAds, Pushub, Onclicka, ADaXD, Binom). 𝗟𝗲𝘁’𝘀 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 If you’re an agency or DTC brand looking for someone who can launch campaigns accurately and manage performance afterward, send me a message about what you’re running.