Hazim A.

I’m the COO of Pivotal Point Marketing, where I lead SEO strategy and execution for businesses across multiple industries — from national SEO campaigns to local SEO for multi-location brands. I specialize in technical SEO, content systems, internal linking architecture, and authority-building (backlinks/PR), and I’m now helping brands adapt to AI-driven discovery through GEO/AIO (LLM Optimization). I’m Haz Alaeddin, COO at Pivotal Point Marketing, and I help companies build durable organic growth through technical SEO, content marketing systems, and authority-building campaigns. Since 2017, I’ve led strategy and execution across national and local SEO campaigns, managing multi-disciplinary teams (developers, writers, designers, social media) and owning outcomes: rankings, qualified traffic, and conversions. My work is structured, measurable, and built to scale, especially for companies with multiple services, locations, or product categories. What I do best: Technical SEO & audits: indexing, crawlability, Core Web Vitals, site architecture, redirects/404 cleanup, internal linking, schema Keyword research & landing page strategy: cluster mapping, intent alignment, content gaps, cannibalization fixes Content marketing systems: editorial calendars, briefs, publishing workflows, content optimization, topical authority builds Off-page SEO: blogger outreach/link acquisition strategy, PR support, press release planning (when it makes sense) Local SEO: multi-location structure, GBP support, location page strategy, local entity signals AI Search / GEO (LLM Optimization): optimizing brand/entity clarity and content structure to improve visibility in AI Overviews and LLM-based discovery How I work: I start with the foundation (technical + tracking), then build a keyword/landing page map, then execute weekly content + authority to compound results. You get clear deliverables, clean reporting, and proactive recommendations — not vague “SEO busywork.” If you need someone who can think like an executive and execute like a practitioner, I’m your guy.