Abel R.

I help organisations turn complex corporate content into publications people actually read, and into films people actually watch. Thirty-five years in editorial and publication design, nineteen of them at Mint, India's second-largest business daily, finishing as National Creative Director in January 2026. I ran the creative department across print, digital, apps and film and reported to the Editor-in-Chief. Four WAN-IFRA Asia awards, three of them for the Union Budget edition in consecutive years, the hardest deadline night of the year. What I bring to a report is not decoration. It is editorial direction: what the narrative is, what order it goes in, what gets cut, and how a reader moves through eighty pages without losing the thread. REPORTS AND PUBLICATIONS ▪ Annual reports and integrated reports ▪ Investor communications and board presentations ▪ ESG and sustainability reports ▪ Corporate publications, white papers and thought-leadership documents ▪ Research reports and data-led publications ▪ Editorial publications and digital magazines ▪ Books: interiors, covers and ebooks for print and KDP ▪ Corporate brochures and technical documentation Recent work includes sustainability and impact reports for Zetwerk and Acuity, an ongoing run of The Spirits News, brand guidelines for The Convergence Foundation, and an expanding system of brochures, manuals and dealer communication for OMNI X Technologies in Australia. AI BRAND AND CORPORATE FILMS I also direct photoreal AI films: brand films, commercials, and report launch and impact films. Twelve so far, across twelve industries from healthcare and pharma cold chain to cybersecurity, clean energy and luxury hospitality, made by two people with no crew and no shoot days. Alongside them, long-form narrative films of up to twenty minutes with lip-synced dialogue and the same characters held, and aged, across the story. Producing images is no longer the hard part. What you are paying for is the direction: which shot carries the idea, where the music drops out, and what the film leaves unsaid. Every on-screen number and label is built in post, so it is exact. If your report needs a launch film, it can come from the person who designed the report: one brief, no handoff. The simplest way to start is a single test scene, credited in full against the film. Clients value my ability to: ▪ Diagnose the structural problem before touching the design ▪ Bring hierarchy and clarity to dense, technical content ▪ Build systems that stay consistent across long documents, future editions and film series ▪ Work confidently with multiple contributors and stakeholders ▪ Manage production calmly and to deadline On larger assignments I usually begin by reviewing the audience, content architecture, workflow and production risks, and will tell you if I think the brief is pointed at the wrong problem. If your project involves complex information, several contributors and high expectations, I can help you structure it and get it read, or watched.