Maria Gabriela R.

Overview: I help SaaS, enterprise product, digital platform, and cultural heritage/research teams turn messy user data, qualitative transcripts, and quantitative datasets into crystal-clear insights, traceable coding frameworks, and actionable strategies. Whether you are building complex B2B software, data-heavy analytical tools, or digital heritage and research systems, I specialize in digging deep into qualitative and quantitative evidence rather than just giving you a high-level summary. What you can hire me for: Qualitative Analysis & Synthesis: Deep-diving into interview transcripts, thematic coding, affinity mapping, and building transparent analytical audit trails. Quantitative & Mixed-Methods Research: Analyzing product telemetry, behavioral analytics (Google Analytics, Pendo), task success metrics, and structured survey data. Specialized Domain & Field Research: Designing tools with user needs in mind using contextual inquiry, field studies, and direct observation (drawing on my background in heritage science and archaeological fieldwork). Product Strategy & Deliverables: Delivering editable research readouts, structured coding matrices, user journeys, information architecture maps, and practical product recommendations. Why clients choose to work with me: 13+ Years of Cross-Domain Experience: Bringing deep expertise across enterprise software, data platforms, and specialized research environments (including Cardo AI, FreightWaves, and cultural heritage science initiatives). Rigor Meets Pragmatism: My background combines human-computer interaction (MSc) with advanced data processing, structuring, and materials science research methods, ensuring every insight links directly back to participant and empirical evidence. Clear & Actionable Outputs: I bridge the gap between user behavior and product engineering, delivering work that cross-functional teams, domain experts, and stakeholders can act on. Whether you need end-to-end management for an independent study or behind-the-scenes support to synthesize transcripts and quantitative metrics to accelerate your research roadmap, let's connect.