Nicholas B.

10+ years of expertise blending full-stack engineering, GTM/RevOps, and business systems into scalable growth infrastructure across F500s, Platinum/Diamond agencies, and venture-backed companies. I specialize in high-risk projects: complex data migrations, department transformations, legacy deprecations, ERP/CRM modernization, and critical overhauls where failed cutovers carry consequence. BUSINESS PROCESS & LEGACY SYSTEM OVERHAULS: I turn fragmented environments with broken state, no process, and reactive patches into coherent systems that drive real growth by reverse-engineering current state, isolating best architecture relative to process, and executing hands-on from implementation to UAT. AGENTIC SYSTEMS & AUTOMATION: I redesign process at strategic junctions around what AI can reliably accelerate and eliminate via scalable fault-tolerant architecture to move from experiment to accelerated growth, staff velocity, and efficiency via agentic flows, RAG, structured extractions, decision support, routing, and human-in-the-loop automation. CUSTOM INTEGRATION & AUTOMATION: For workflows that can't be solved reliably with native connectors or recipes I architect end to end: API design, auth, webhooks, queues, middleware, transformers, sync issues, idempotency, retries, reconciliation, error handling, observability, rate limits, data ownership, and lifecycle. Where iPaaS systems (Zapier, Make, n8n, ...) are appropriate, I use them. Where their abstraction becomes the constraint, I build the missing middleware, services, and automation directly. CUSTOM MODULES & EXTENSIONS: These extensions can bring external data and actions directly into systems employees already use, enforcing complex business logic, reducing context switching, automating multi-step operations, and replacing fragile process with guided interfaces. The goal is not customization for its own sake. It is extending the platform precisely where doing so removes an operational constraint or enables a better process without unnecessarily replacing the underlying system. SKILLS & PLATFORMS CRM / GTM / MarTech: Salesforce · HubSpot · Microsoft Dynamics 365 · Monday · Zoho · GoHighLevel · Data Axle · LinkedIn Sales Navigator · Clay · Apollo · Gong · 6sense · HeyReach · Instantly · PandaDoc · DocuSign HUBSPOT: Custom Modules, Themes & Templates · Workflows · Custom Code · Custom Objects · Lifecycle & Pipeline Implementation · Marketing / Sales Automation · UI Extensions · Portal Migrations & Consolidation · Reporting & Dashboards · Revenue Hub · Breeze AI · Data Studio · Operations Hub CERTIFIED HUBSPOT ADMIN / DEVELOPER: SEO I · SEO II · Growth-Driven Design · HubSpot CMS for Marketers · HubSpot CMS for Developers I / II · Content Marketing · Contextual Marketing · Digital Marketing · Email Marketing · Inbound Marketing · Inbound Marketing Optimization · Digital Advertising · Inbound · Inbound Sales · Frictionless Sales · HubSpot Sales Software · HubSpot Marketing Software SALESFORCE: Apex Development · Lightning Web Components · Flows & Automation · Custom Objects & Data Models · CRM Restructuring · Sales / Service Process Implementation · API Integrations · Data Migrations · Reporting & Dashboards MICROSOFT DYNAMICS: Dataverse / Model Design · Power Automate · Process Flows · Custom Entities / Tables · Sales / Customer Service Configuration · Integrations · Data Migration · Reporting / Dashboards · Restructuring & Remediation INTEGRATION & AUTOMATION: Boomi · MuleSoft · Workato · SnapLogic · Informatica · Jitterbit · Celigo · Make · n8n · Zapier · Custom Middleware · API Gateways · Event-Driven Integration · Webhooks · Serverless · Cross-Platform Sync & Governance · Document Automation AI GTM ENGINEERING: Lead / Account Enrichment · ICP Scoring & Segmentation · Signal-Based Prospecting · Lead Routing & Territory Logic · Sequencing & Outbound Automation · AI Research & Personalization · Agentic Prospecting · LLM-Based Classification & Enrichment · Intent / Buying-Signal Activation · Attribution & Funnel Instrumentation AI / ML / AGENTS: OpenAI · Custom GPT · Anthropic · Claude Code · Google Gemini · Hugging Face · XGBoost · RAG · Knowledge Retrieval · Structured Extraction · Classification & Routing · Human-in-the-Loop · CRM & Operational Workflows SOFTWARE / DATA ENGINEERING: Python · Django · Node · TypeScript · React · Vue · Next.js · REST APIs · gRPC · GraphQL · Supabase · PostgreSQL · SQL · Redis · Celery DATA / ANALYTICS / CLOUD: Snowflake · BigQuery · dbt · Power BI · AWS · S3 · Lambda · RedShift · Athena · Data Lakes & Warehouses · ETL / ELT · Data Modeling WEB DEV / CMS: HubSpot CMS · Webflow · WordPress · Custom Themes & Templates · Modules · Plugins · Headless CMS · Migrations · Data-Driven Pages · Core Web Vitals · Technical SEO / AEO · Accessibility · Analytics · Google Tag Manager