Kristine S.

Award-Winning LinkedIn Marketing Strategy & Ads Consultant/ B2B Growth

If you are looking for premium LinkedIn marketing strategy and ads, crafted and executed by a founder-level consultant with award-winning expertise and a smart, results-driven approach, you are in the right place! I work with companies that recognise LinkedIn as one of their most important B2B marketing channels but haven’t yet used it to its full potential. Whether you are starting from scratch or have tried and failed due to weak strategy or scattered execution, I will help you build a structured, high-performing LinkedIn system. As a founder and chief consultant of SmartB2B.Marketing, I have personally managed over 200 successful LinkedIn projects across B2B, B2C, and event companies covering LinkedIn advertising and organic. No outsourcing to juniors. No shortcuts. Just clarity, depth and results. My clients have achieved 3–5x higher lead quality than with generic lead gen funnels, sub-€30 CPLs on highly qualified B2B LinkedIn campaigns and organic strategies that deliver weekly inbound leads. You will find case studies and testimonials in my portfolio, but the short version is this: I deliver what I promise, and I don’t work in half measures! My approach is sophisticated, non-invasive, and built for real outcomes. I have specialised in LinkedIn for over 5 years, backed by nearly 30 years of experience in marketing and communications. I have completed advanced LinkedIn marketing certifications and stay fully up to date with every platform change, ad format, and algorithm shift. I have been providing presentations and training on LinkedIn for B2B and B2C companies at different international events, such as AdWorld Experience (Italy), and others. And a LinkedIn marketing project for Digital Procurement World (Germany) got a Silver Award at Conference Awards. WHAT I DELIVER: I cover all three core pillars of LinkedIn marketing and can build a holistic strategy or focus on a specific area, depending on your needs: ✅ LinkedIn Advertising – Campaign strategy, targeting, messaging, offer and format selection, A/B testing, optimisation ✅ LinkedIn Organic – Content type selection, content calendar design, employee advocacy support and brand ambassador programme ✅ LinkedIn Social Selling – Social selling strategy, LinkedIn Sales Navigator support, lead generation tactics Beyond LinkedIn, I also offer strategic B2B marketing services that strengthen your entire funnel, such as: - B2B content marketing strategy development - Lead magnet creation and delivery - B2B marketing strategy development Plus, I provide the diagnostics and support that most overlook: - Audits of underperforming LinkedIn marketing and ad systems, identifying what’s broken and fixing it - Competitor analysis across LinkedIn ads, organic content, and offers - Team training and upskilling: I regularly train internal marketing and sales teams to become LinkedIn experts - Optimised company pages and personal profiles Whether you need a complete system, a refined strategy, or expert-level execution, I will build it for you or provide your team with everything they need to run it in-house. WHO GETS THE MOST VALUE FROM WORKING WITH ME? I work best with two types of clients: ☑️ Companies ready to invest in a premium partner for LinkedIn strategy and/or execution and understanding that thoughtful, founder-level work brings far greater ROI than cheap, task-based freelancing or factory-style content. ☑️ Teams who want to execute in-house but need a crystal-clear LinkedIn blueprint with every detail mapped out, from targeting and messaging to content structure and ad formats. Most of my clients are B2B companies, but I also work with selected B2C brands and event organisations, especially when offers are complex, the decision cycle is long, or the audience is high-value. I also help founders and senior experts build strong thought leadership on LinkedIn, though I take on fewer personal branding projects by choice. WHAT I VALUE AND WHAT I EXPECT FROM CLIENTS: I care deeply about depth, quality, professionalism, and structure. I work fast but never shallow. I ask tough questions, build complete systems and I care about outcomes, not just outputs. If you share this mindset, we will get excellent results together. WHO SHOULD NOT WORK WITH ME: - Clients looking for the cheapest freelancer - Those expecting to micromanage or control execution without trusting the process - Teams that do not provide essential input - People who miss deadlines, ghost communication or treat LinkedIn as a low-priority side task - Anyone expecting me to execute a strategy I have not designed If you are not serious about building a credible, effective presence on LinkedIn, I am not the right partner for you. _________________ If you want a strategic partner, not just a task-taker bringing clarity, depth and award-winning execution to your LinkedIn marketing, let’s talk. I work with a small number of clients at a time to ensure full focus and real results.