Saqib A.

I run a Revenue Operations consultancy and have spent 11+ years building, fixing, and scaling CRM and GTM systems for B2B SaaS companies. Most of my work lives in HubSpot and Salesforce, though I regularly work across Marketo, Snowflake, and whatever else is in the stack. I'm a HubSpot Certified Architect and Integration Partner, and Salesforce Certified with partner status. Clients include Asana, Notion, Upwork, HockeyStack, Labelbox, DMI, Crownpeak, and Marketscale. The work ranges from full CRM rearchitectures and multi-platform migrations to more targeted engagements like lead scoring models, lifecycle automation, pipeline reporting, and data cleanup. I've done this for early-stage teams and enterprise orgs sitting on hundreds of thousands of records. Some results: I helped reclaim $3M in at-risk revenue at Upwork through pipeline process redesign. Drove $645K in expansion revenue at HockeyStack through ops-led GTM motions. Built the lead scoring and routing system at Notion that lifted MQL-to-SQL conversion by 45%. Day to day, I work on CRM architecture, sales and marketing automation, lead scoring and routing, attribution modeling, cross-platform data sync (API-level, not just Zapier), and reporting in Tableau, Power BI, or native tools. I also build AI-driven engagement workflows and predictive lead models when the data supports it. If your HubSpot or Salesforce instance has outgrown its current setup, your teams aren't aligned on pipeline definitions, or you need someone who can own the full Revenue Operations stack end to end, I'd be a good fit.