August S.

Your marketing spend is scaling, but your profit margins aren't following. Your teams are drowning in spreadsheets, and your current dashboards create more questions than they answer. 𝗜 𝗳𝗶𝘅 𝘁𝗵𝗶𝘀. As a Data Scientist and Marketing Analytics Expert with over 12 years of experience, I help business owners stop guessing and start scaling. With an M.S. in Statistics (Texas A&M) and deep expertise in Tableau, SQL, and R, I build the automated data pipelines and executive dashboards that leadership teams actually use to drive revenue. I don't just hand over charts, I treat your marketing like a highly optimized production line to eliminate waste and maximize profit. 🎯 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗲𝗹𝗶𝘃𝗲𝗿 (𝗢𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝗬𝗼𝘂 𝗖𝗮𝗻 𝗘𝘅𝗽𝗲𝗰𝘁):   1. 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗧𝗮𝗯𝗹𝗲𝗮𝘂 𝗗𝗮𝘀𝗵𝗯𝗼𝗮𝗿𝗱𝘀: Clean, interactive dashboards that put profit-driving KPIs front and center (CAC, LTV, ROAS, Payback Period, Conversion).   2. 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗦𝗽𝗲𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Aligning your marketing data with profit metrics, historically delivering 15–30% ROI improvements for my clients.   3. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲𝗱 𝗥𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗣𝗶𝗽𝗲𝗹𝗶𝗻𝗲𝘀: Replacing manual, error-prone spreadsheet work with automated SQL/R data workflows that speed up decision cycles by 20–50%.   4. 𝗣𝗿𝗲𝗱𝗶𝗰𝘁𝗶𝘃𝗲 𝗠𝗼𝗱𝗲𝗹𝗶𝗻𝗴 & 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: Uncovering your most high-value customers and most profitable acquisition channels using advanced statistical analysis. 🏆 𝗪𝗵𝘆 𝗖𝗵𝗼𝗼𝘀𝗲 𝗠𝗲?   • 𝗧𝗼𝗽 𝗥𝗮𝘁𝗲𝗱 𝗘𝘅𝗽𝗲𝗿𝘁: 5+ years of delivering 5-star results on Upwork.   • 𝗦𝘁𝗮𝘁𝗶𝘀𝘁𝗶𝗰𝗮𝗹 𝗥𝗶𝗴𝗼𝗿: M.S. in Statistics ensures my models and insights are mathematically sound, not just superficial vanity metrics.   • 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗣𝗮𝗿𝘁𝗻𝗲𝗿: I don't just build what you ask for; I advise on what you actually need to hit your growth targets. 🛠️ 𝗖𝗼𝗿𝗲 𝗧𝗲𝗰𝗵 𝗦𝘁𝗮𝗰𝗸 & 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀:   • 𝗕𝗜 & 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Tableau (Dashboard Design, Blending, Automation, Interactivity)   • 𝗗𝗮𝘁𝗮 𝗦𝗰𝗶𝗲𝗻𝗰𝗲 & 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: R, SAS, Predictive Modeling, Linear Regression, Forecasting, Cohort Analysis, Propensity Modeling   • 𝗗𝗮𝘁𝗮 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴: SQL, ETL Pipelines, Automated Reporting, Data Modeling, AWS, Athena, PostGres, Make   • 𝗗𝗼𝗺𝗮𝗶𝗻 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Marketing Analytics, E-commerce, Manufacturing, Campaign Reporting Ready to stop guessing and scale with clarity? Send me a message or book a consultation to discuss your current data setup and how I can turn your analytics into a profit center.