Ross S.

About Me: I help businesses transform paid advertising into a predictable, profitable growth engine. With more than 14 years of experience managing multi-million-dollar advertising budgets, I provide far more than campaign management, I serve as a strategic growth partner for businesses that want to scale efficiently while maximizing profitability. Whether I'm leading acquisition strategy, auditing existing campaigns, improving attribution, or collaborating with internal marketing teams and agency partners, my objective is always the same: ensure every marketing dollar contributes to measurable business growth. Experience Highlights: ✯ Verified Top Rated Plus On Upwork ✯ 14+ Years of Paid Acquisition & Growth Strategy Experience ✯ 10+ Years of Consulting & White-Label Agency Experience ✯ Managed $10M+ in Annual Paid Media Spend ✯ Former Head Google Strategist & Agency Team Lead ✯ Google Ads & Microsoft Advertising Certified Who I Work With I typically partner with businesses spending $10,000-$100,000+ per month in paid media that are looking to: • Scale customer acquisition profitably • Improve lead quality and marketing efficiency • Build reliable measurement and attribution systems • Increase return on advertising spend • Add experienced strategic leadership without hiring a full-time executive Why Clients Hire Me: ✯ Executive-Level Perspective More than 14 years of experience developing and executing growth strategies across Google Ads, Microsoft Ads, and other paid acquisition channels. ✯ Profit-First Decision Making Clicks, traffic, and conversions only matter if they improve business performance. Every recommendation is evaluated based on its impact on profitability and long-term growth. ✯ Honest, Data-Driven Guidance I recommend what is best for your business, even when that means challenging conventional thinking or popular platform recommendations. ✯ Agency, Consulting & Executive Experience Having worked both agency-side and as a consultant, I understand how to collaborate effectively with business owners, executives, internal marketing teams, and outside agencies to drive measurable results. Strategic Advisory Services: ✯ Growth Strategy & Customer Acquisition Develop scalable acquisition strategies designed to support sustainable long-term growth. ✯ Cross-Channel Marketing Strategy The highest-performing marketing programs aren't built one channel at a time, they operate as integrated acquisition systems where every platform supports the others. ✯ Marketing Audits & Growth Assessments Identify opportunities, uncover inefficiencies, and deliver prioritized recommendations backed by data. ✯ Marketing Measurement & Attribution Build measurement systems that allow marketing decisions to be driven by revenue and profitability, not vanity metrics. ✯ Competitive & Market Analysis Identify competitive advantages, market opportunities, and positioning strategies that strengthen overall marketing performance. ✯ Executive Growth Consulting Provide ongoing strategic guidance for founders, executives, and marketing leaders seeking experienced oversight of their paid acquisition efforts. Specialized Engagements: ✯ Comprehensive Account Audits Detailed account evaluations including competitive analysis, strategic recommendations, and prioritized action plans. ✯ Strategic Consultations One-on-one consulting sessions focused on campaign strategy, account structure, attribution, troubleshooting, or growth planning. While I can provide high-level guidance without account access, deeper recommendations may require a comprehensive follow-up audit. ✯ Offline Revenue Attribution Most businesses optimize for leads, not revenue. I can help integrate systems that connect actual sales back to your advertising campaigns so optimization decisions are based on real business outcomes instead of lead volume alone. Interested in Working Together? If your business is making a meaningful investment in paid advertising and you're looking for an experienced strategic partner who can improve marketing efficiency, increase profitability, and provide executive-level guidance, I'd welcome the opportunity to discuss your goals and determine whether we're a good fit.