Allyson D.
Marketing Director for Real Estate & Premium Brands
I run Drake Haus, a Houston marketing agency, and I'm the person who actually does the work: strategy, content, ads, email, and the reporting that proves it moved the number. Most of my clients keep me for years, not projects. Right now I'm the marketing director for a top luxury Realtor in Hawaii, where I run the content calendar, listing launches, CRM lead routing, email, press, and AI-search visibility. I also run paid/organic social and email for multiple consumer product brands. Before Drake Haus I led marketing for a Houston luxury townhome builder in the $1M to $3M tier and coordinated marketing across 20+ markets for David Weekley Homes. Numbers from recent work: • Real estate, organic social: 11,000+ views and an 11% engagement rate on reach across a summer of listing content, with zero boosted posts. • Real estate, search: organic traffic from under 200 to about 1,000 visits a month, backlinks doubled, and the brand now outranks regional brokerages on AI search queries (with our SEO partner, under my content direction). • Product launch, Meta ads from zero: 7.79% click-through rate against a 1 to 2% industry average, $22.40 cost per acquisition against a $45 benchmark. What you get when you hire me: • A marketing lead, not a task-taker. I bring the plan, run it, and report on it every week. • Brand stewardship. I work inside your visual and editorial system, not on top of it. • Lead systems, not just posts: comment-to-DM automations, CRM routing (Follow Up Boss, HubSpot), email nurture (Flodesk, Mailchimp, Klaviyo), and weekly reporting. • Design in-house, in the real tools. Brand identity, layouts, and campaign graphics in Adobe Illustrator, Photoshop, and InDesign, plus Canva systems your team can run without me. • Websites two ways. On Squarespace, WordPress, Wix, or Shopify when a builder fits, or fully custom-coded (HTML, CSS, JavaScript, modern frameworks) and deployed on Vercel when it doesn't. Custom builds ship in two to three weeks, not two to three months. • A client portal for tasks, files, and approvals, so nothing lives in an email chain. Tools: Adobe Illustrator, Photoshop, InDesign and Premiere, Canva, CapCut, Figma, Meta Ads Manager, Google Ads, GA4, Meta Business Suite, ManyChat, Flodesk, Mailchimp, Klaviyo, Hootsuite, Sprout, Slack, Asana, Monday, HubSpot, Follow Up Boss, HTML/CSS/JavaScript, SvelteKit and Next.js, Vercel, Shopify, Squarespace, Wix, WordPress and Divi. Best fit: real estate agents and teams, architecture and interior design firms, luxury and premium service brands, and DTC product brands that want one accountable marketing lead. Fixed monthly retainers, or $55/hr for scoped projects. Let's talk about what your next 90 days should look like. Cheers! Ally