Daniel M.

Missing purchases, duplicate conversions, leads missing from Google Ads. I trace the event, fix the broken part and verify it against real orders, payments or CRM records. Shopify, GA4, Meta CAPI, GTM and Google Ads. I work with ecommerce stores, lead-generation businesses and agencies. You can bring me one broken conversion or a connected setup involving the website, server, checkout and CRM. WHAT I DO • Shopify purchase tracking, checkout events and catalogue product IDs • GA4 ecommerce, revenue, refunds and cross-domain measurement • Meta Pixel and Conversions API delivery, event IDs and deduplication • Google Tag Manager web and server containers • Google Ads conversions, enhanced conversions and offline outcomes • Consent-aware tagging and checks against orders, payments or CRM records HOW THE WORK STARTS We agree on the task, the affected event paths, the price and how the result will be checked before paid work begins. A clearly defined repair can go straight to implementation. A separate audit is useful when you need an assessment or the scope is still unclear. For a repair, I investigate the fault, make the agreed changes, test the result and document what changed. For a wider implementation or agency engagement, the scope can include event architecture, integrations, QA, documentation and ongoing support across agreed accounts. RELEVANT WORK • Connected bookings and Stripe payments to Google Ads so conversions could be tied to paid outcomes. • Aligned Shopify product IDs with a Meta catalogue and checked the mapping. • Audited Meta browser/server event delivery and deduplication, documenting the findings and their limits. • Provided ongoing Google Tag Manager work for a digital marketing agency. I am also a product and solutions engineer and the founder of Fixel Pixel, a Shopify measurement product. I work with event code, APIs, webhooks and delivery systems as well as platform settings. My wider work includes Shopify development, integrations and automation. Send the site URL, the systems involved and one example of what is wrong. I will use that to define the work and the verification test.