Daniel M.

Shopify Tracking Rescue | GA4, Meta CAPI & Server-Side GTM Expert

Your ads may not be failing - your Shopify conversion tracking may be broken. I fix missing Shopify purchases, misfiring Meta CAPI, wrong GA4 revenue, and unreliable attribution. 2,480+ webstores. 480+ Upwork jobs. 100% Job Success. If your ROAS numbers feel wrong, they probably are. WHO HIRES ME Shopify & Shopify Plus brands spending $10k–$500k+/month on ads, and the agencies who run those ads, when: - Purchases are missing in GA4 or Ads Manager (or doubled) - Meta CAPI is misconfigured — low event match quality, no deduplication - GA4 shows "unassigned" traffic, wrong revenue, broken source/medium - Checkout or post-purchase events silently stopped firing - The team no longer trusts the dashboards enough to make budget decisions WHAT I ACTUALLY DO I diagnose and repair the full conversion data pipeline — browser + server: - Shopify tracking audits (pixel-level, event-level, checkout-level) - GA4 ecommerce tracking: purchase accuracy, revenue matching, attribution - Meta Pixel + Conversions API: dedup, event match quality, missing events - Server-side GTM (Stape and self-hosted): architecture, migration, hardening - TikTok, Pinterest, Snapchat, Google Ads conversion tracking - First-party data infrastructure that survives iOS updates and ad blockers WHY ME, NOT A GTM FREELANCER - 8+ years in eCommerce tracking, analytics engineering, and CRO - 1,000+ clients, 2,480+ webstores — I've seen your failure mode before - Founder of Fixel Pixel, a Shopify-native server-side event delivery product. I don't just configure tracking tools — I build them - I work at the data-infrastructure level: data layer, webhooks, server events, dedup logic — not just tag configuration HOW ENGAGEMENTS START Most clients start with a fixed-price Tracking Audit: I map every event across Shopify → GTM → GA4/Meta/TikTok, document what's broken, why, and what it's costing you, then hand you a prioritized fix plan. You can implement it with your team — or I fix it, usually within days. Typical results: purchase events restored to 98–100% capture, Meta event match quality raised into the 8–10 range, GA4 revenue reconciled to Shopify within 1–2%, attribution clients can actually defend in a budget meeting. If your numbers don't add up, send me a message with your store URL and what looks wrong. I'll tell you within one business day whether it's fixable and what step one looks like — before you spend anything.