Skip to content
BackNov 5
Naser A.
Upwork badge

Naser A.

Matomo, GA4 & GTM Expert | Ecommerce & Server-Side Tracking

Is your Matomo, GA4 or GTM data missing conversions, reporting incorrect revenue, or simply not matching your real business numbers? I've spent 10+ years solving exactly these problems — including 5+ years as a dedicated Matomo specialist and 300+ Matomo, GA4 and GTM projects. I started working with Piwik/Matomo when it was still known as Piwik, and I've worked across Matomo Cloud, On-Premise and the WordPress plugin. Today, I help ecommerce, SaaS, lead-generation and content businesses build analytics they can actually trust. 🔧 WHAT I DO ✅ Matomo Installation & Setup • Matomo Cloud, On-Premise and WordPress • VPS, cloud and shared hosting deployments • Domain, SSL, configuration and technical setup • Migration, upgrades and troubleshooting ✅ Advanced Matomo Tracking • Custom events, goals and dimensions • Ecommerce and transaction tracking • Product, revenue, currency and transaction ID tracking • Form and funnel tracking • Campaign and UTM attribution • Matomo Tag Manager implementation ✅ GA4 + GTM Tracking • GA4 implementation and audits • Google Tag Manager setup and debugging • Ecommerce and conversion tracking • Cross-domain tracking • Google Ads conversion tracking • Meta Pixel and Meta CAPI ✅ Server-Side & Privacy-Focused Analytics • Server-side tracking • First-party measurement • Conversion deduplication • Consent-aware tracking • GDPR-focused Matomo implementations ✅ Behavioral Analytics & CRO • Heatmaps • Session recordings • Form analytics • Funnel visualization • A/B testing and experiments • User behavior analysis ✅ Reporting & Marketing Analytics • Matomo custom reports • Matomo API integrations • Automated reporting • Looker Studio dashboards • Metabase / Apache Superset reporting • Campaign and conversion analysis 🔍 ALREADY HAVE TRACKING INSTALLED? That's often where I can add the most value. I audit existing Matomo, GA4 and GTM implementations to find missing events, duplicate conversions, incorrect ecommerce data, attribution problems and tracking gaps. I can also investigate why Matomo, GA4, Shopify, WooCommerce, Meta or Google Ads are reporting different numbers and explain which differences are expected — and which indicate a tracking problem. 🧠 WHY CLIENTS HIRE ME ✔️ 10+ years in analytics and tracking ✔️ 300+ Matomo, GA4 & GTM projects ✔️ 5+ years as a dedicated Matomo specialist ✔️ Experience with Matomo Cloud, On-Premise & WordPress ✔️ Deep ecommerce and server-side tracking experience ✔️ WordPress, WooCommerce, Shopify, Magento, SaaS & custom platforms ✔️ Clear communication and detailed documentation ✔️ Focus on accurate data, not simply "installing tags" My goal is simple: make your analytics accurate, understandable and useful for making better business decisions. Need a new Matomo setup, an analytics audit, or help fixing inaccurate tracking? Send me your website and a quick description of the issue. I'll help you identify the best place to start.

🇵🇰Hafizabad, Pakistan$50/hr100% JSS4.72 (107)Since May 2016
GlobeUpwork

Skills

This freelancer has chosen to keep their earnings private.