Skip to content
BackNov 7
Andrea M.
Expert-Vetted

Andrea M.

Brand Identity | Brand Strategist | Creative Director | Graphic Design

I'm a Top 1% Expert-Vetted Creative Director & Brand Strategist with 25+ years of experience helping startups, global brands, and agencies build brands that inspire trust, create differentiation, and support long-term growth. Having worked across leading advertising agencies (DDB, Ogilvy, Leo Burnett, Saatchi & Saatchi), multinational companies and global media organisations (PwC, News Corp, and The CEO Magazine), as well as through independent consulting, I've delivered more than 400 projects worldwide, combining strategic thinking with thoughtful design to create brands that are both meaningful and effective. My design approach is influenced by Swiss and Bauhaus principles, clean, structured, and purposeful, balanced with bold creativity and a global perspective. With studies in Communication, Marketing, and Media, along with executive education in Creating Brand Value from Harvard Business School, I bring together brand strategy, consumer psychology, visual identity, UX/UI design, and creative direction. I embrace the opportunities AI brings to our industry, while believing that the strongest brands are still built on human insight, creativity, and genuine connection. Services include: • Brand Strategy & Positioning • Logo Design & Visual Identity Systems • Brand Guidelines & Design Systems • Art & Creative Direction • UX/UI & Website Design • SaaS, eCommerce & Corporate Platforms • Editorial, Data Visualization & Infographics • Annual Reports, White Papers & eBooks • Pitch Decks & Sales Enablement Materials For companies with in-house marketing and creative teams that need senior-level perspective without the commitment of a full-time Creative Director. Andrea provides ongoing creative direction on a weekly basis, helping teams sharpen ideas, elevate creative output, maintain brand consistency, and make stronger strategic and design decisions. A flexible senior creative partner when you need an experienced outside perspective to keep the work moving at a higher level.

🇦🇺Sydney, Australia$60/hr100% JSS4.86 (343)Since May 2016

Earnings and projects

MRR
$4.6k

Last 6 months ÷ 6

World#6,394 / 412k
🇦🇺Country#34 / 2,970
Revenue, last 30 days
$4.2k

Last 6 months: $27k

World#7,464 / 412k
🇦🇺Country#47 / 2,970
Total earnings
$768k

Billed in all: $782k

World#1,070 / 412k
🇦🇺Country#4 / 2,970
Per project
$1.7k

$2.7k in the last 6 months

World#87,273 / 412k
🇦🇺Country#502 / 2,970
Projects, last 6 months
10

Across 11 contracts

100% fixed0% hourly
World#18,298 / 412k
🇦🇺Country#114 / 2,970
Projects in all
454

Across 488 contracts

77% fixed23% hourly
World#2,151 / 412k
🇦🇺Country#15 / 2,970

Earnings, last 30 days

$782k+$4.2k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$775.0k$777.5k$780.0k$782.5kOct 8Oct 23Nov 7

Skill rankings: Top 0.48% in Minimalist

Top 1% in 2 of 16 skills, ranked by MRR among everyone on Upwork with the skill.

  1. #4Minimalist841 freelancers · 🇦🇺 #1Top 0.48%
  2. #4Modern Style275 freelancers · 🇦🇺 #1Top 1%
  3. #4Corporate Style186 freelancers · 🇦🇺 #1Top 2%
  4. #9White Paper Design215 freelancers · 🇦🇺 #1Top 4%
  5. #12Annual Report363 freelancers · 🇦🇺 #1Top 3%
  6. #15Corporate Branding802 freelancers · 🇦🇺 #1Top 2%
  7. #18Sales & Marketing Collateral527 freelancers · 🇦🇺 #1Top 3%
  8. #33Art Direction1,623 freelancers · 🇦🇺 #2Top 2%