Emmy C.

I help mission-driven brands grow communities—not just audiences. As a Certified Holistic Health Coach, seasoned Social Media Strategist (9+ years), and Brand Builder (5+ years), I specialize in helping sustainability, wellness, and social impact brands build authentic, engaged, and purpose-aligned online communities. At 12 Tides, I grew our Instagram from 1k to 20k, built a thriving TikTok (26k+) in collaboration with our intern, and launched viral campaigns like #KelpHairChallenge and #Tats4Kelp—activating thousands of real humans, not bots. I see social media as a tool for connection, education, and transformation. Whether you're a sustainable food brand, wellness entrepreneur, ecotherapy startup, or ethical company with a story to tell—I’d love to help you grow with intention. Services: - Social media strategy for wellness & sustainable brands - Community growth and engagement - Campaign development & launch - Instagram/TikTok content planning - Voice, storytelling, and caption writing - Audit + content refresh - Email marketing (basic strategy & content) Why choose me: - 10+ years of social media expertise - Certified Holistic Health Coach—I speak wellness fluently - Deep understanding of sustainability, climate, and better-for-you brands - Strategic + creative—I blend data and art - Values-aligned and human-first in everything I do Additional Experience Highlights— 12 Tides: - Promoted from Senior Social Media Manager to Head of Community & Content. - Increased Instagram following from 1k to 20k in just 2 years. - Achieved an impressive Instagram engagement rate of 7%-10%. - Mentored an intern and a graphic designer in social media strategy. - Grew TikTok following to 26k in collaboration with an intern. - Expanded email list to 15k subscribers within a year. - Cultivated a dedicated community of superfans, with 90+ members stepping up to support during resource constraints. - Organized strategic partnerships to create viral content series, consistently earning 1k+ organic likes. - Set ambitious goals and achieved an 80% success rate in KPIs with limited resources. - Launched the #KelpHairChallenge campaign, resulting in 2M impressions and activating 1,200+ community members. - Launched the impactful #Tats4Kelp campaign, resulting in 200+ real kelp tattoos across the US. Brand Buddha: - Promoted from Social Media Manager to Director, managing social media for 12+ brands. - Boosted online sales for a client by 323%. - Gained 1.4k followers for a client within 2 months. - Collaborated with agency directors to exceed client expectations. - Conducted a social media workshop for 10+ marketing executives. - Generated 5 leads for the agency based on exceptional performance.