Julian H.

I help product, growth, and e-commerce teams identify where users struggle, quantify the commercial impact, and turn those insights into UX improvements, A/B test concepts, and optimisation opportunities. I’m a Senior UX Consultant with over a decade of experience across UX research, experimentation strategy, UX/UI design, behavioural analytics, and digital product optimisation. My work connects customer insight, commercial data, and evidence-led design to improve digital journeys and drive measurable growth. Recent work includes leading a problem-first UX research and experimentation approach for a major European travel and holidays brand, resulting in £100M+ in data-backed growth, a 52% increase in test win rate, and a 39% reduction in inconclusive results. I help with: • UX audits and Opportunity Audits • Usability testing and research synthesis • A/B test hypotheses and experimentation roadmaps • CRO and conversion-focused UX recommendations • Heuristic reviews and journey analysis • Contentsquare, Fullstory, GA, survey, chat, and behavioural data analysis • Wireframes, prototypes, UX/UI recommendations, and design system improvements • Accessibility audits and Jobs to be Done research I’ve worked across travel, aviation, hospitality, financial services, insurance, retail, e-commerce, SaaS, automotive, leisure, EdTech, and consumer services. Clients typically hire me when they need a senior UX partner who can move beyond surface-level design feedback and identify the customer problems, commercial opportunities, and evidence-backed solutions that matter most.