Christian Elbert Benito C.

A professional HubSpot CRM & Automation Specialist with academic training in Computer Science and over seven years of experience in CRM and marketing operations. Specific competencies include HubSpot automation, sales operations, email marketing, AI tools and integrations, content management, and online project management. Knowledgeable in HubSpot CRM, Marketing Hub, Sales Hub, and CMS, with experience in building and maintaining workflows, contact segments, lead assignment processes, deal pipelines, and reports. Has earned HubSpot certifications in Inbound, Inbound Marketing, Email Marketing, HubSpot Marketing Software, HubSpot Sales Software, and Social Media Marketing. Experienced in improving manual lead distribution through automated routing, assignment, and reassignment workflows. Helps ensure incoming leads reach the right people promptly, reducing response times and improving speed to lead. Sets up notifications, follow-up reminders, and handover processes between teams, with hands-on experience using Aircall and RevenueHero alongside HubSpot for calling activities, appointment booking, and lead management. Able to monitor and troubleshoot existing workflows, investigate enrollment and routing issues, and improve automation processes. Creates HubSpot reports and dashboards to track sales activity, lead follow-up, and pipeline progress, helping teams identify gaps and prioritize areas that need attention. With hands-on experience in email campaign setup, audience segmentation, contact cleanup, list hygiene, and performance reporting. Maintains organized CRM data and tests workflows and emails to support reliable campaigns and ongoing marketing operations. Knowledgeable in AI tools such as ChatGPT, Claude, Gemini, Microsoft Copilot, Perplexity, and Grok for research, documentation, content development, troubleshooting, and automation planning. Uses Zapier to connect applications and automate routine tasks. Also helps plan and support AI integrations with HubSpot, including field mapping, data transfers, lead routing, and follow-up workflows, with testing and review to ensure the setup works as intended. Experienced in HubSpot CMS and WordPress website and content management, including page updates, blog publishing, landing pages, and website migration support. Knowledgeable in on-page SEO, keyword research, and basic HTML, with experience using Semrush, Google Analytics, and Yoast SEO to optimize content for online search. Has managed websites and blogs with responsibility for keeping content fresh, accurate, and up to date. With hands-on experience in setting up, optimizing, and managing social media pages for clients, including Facebook, Instagram, LinkedIn, YouTube, and X. Schedules content based on approved editorial calendars using tools such as Buffer and supports advertising campaign setup, performance reviews, and optimization. I also have experience in marketing project management and have worked directly with sales teams, graphic designers, copywriters, developers, strategic planners, social media marketers, email marketers, and PPC specialists. I coordinate their work based on agreed priorities and timelines, using tools such as ClickUp, Bitrix24, Asana, Monday, Trello, Slack, and Microsoft Teams. I also use Notion and UseWhale for process documentation, knowledge sharing, and organizing team resources, including preparing guides and handover materials. If you’re looking for someone to help organize your HubSpot CRM, improve sales and marketing automation, connect your tools, or provide ongoing marketing support, I’d be happy to discuss how I can contribute. You can reach me via Upwork Messenger.