Anum H.

Your sales sit in one system, your finance in another, a forecast lives in somebody's Excel file, and the dashboard on top of it does not quite agree with any of them. That is the job I get hired for most. Once the numbers stop matching the source, people stop trusting the report and quietly go back to their own spreadsheets. Fixing that is the part I care about most. I spent 8 years inside a large manufacturer before going independent, working on SAP data, plant reporting and OEE. So I have sat on the other side of the dashboard, in the meeting where the number is wrong and nobody can agree which system to believe. That is why I start with the data model, not the visuals. Power BI is my core specialty: advanced DAX, star schema modeling, Power Query, and report performance tuning. I build that same reporting natively on Microsoft Fabric using Lakehouse, Dataflow Gen2 and pipeline driven semantic models. Over 130 completed Upwork projects across manufacturing, FMCG, healthcare, retail and finance. WHAT I CAN HELP WITH: Power BI: data modeling, star schema design, advanced DAX, Power Query and M, Power BI Service administration, report and refresh performance tuning. Microsoft Fabric: Lakehouse architecture, Dataflow Gen2, Data Pipelines, semantic models and automated alerts. End to end cloud native reporting. SQL and data engineering: SQL Server, PostgreSQL and MySQL. Query design, warehouse modeling and ETL pipeline development. Operations and supply chain reporting: production, inventory, stock cover, OEE and procurement reporting for companies that make and move physical product. Full ownership handover: documented, automated systems your team can run without depending on me afterwards. RECENT RESULTS: 🏭 FMCG: Rebuilt reporting on Microsoft Fabric. 45% productivity gain, $40,000/year saved in man-hours. 🏥 Healthcare: 100% improvement in data accuracy, removing serious compliance risk. 💰 Finance: Automated pricing intelligence cut quote turnaround by 30%. 🛍️ Retail: Unified Shopify, Amazon, Wayfair, and Mirakl data into one Power BI dashboard for a UK retailer. Tell me what decision you're struggling to make with your current data, and I'll tell you honestly whether I can help, usually within a few hours.