Marko J.

I am a Creative Strategist for Meta, AppLovin, and Google Ads, with a strong focus on performance-driven creatives for DTC eCommerce brands. I specialize in AppLovin media buying, combining creative insights with campaign performance to identify, test, and scale winning ads. My work covers the full creative process — from competitor and market research to developing concepts, writing scripts, and creating detailed briefs for video editors and designers. I develop creatives across a wide range of formats, including: * UGC & Non-UGC Ads * Direct Response Video Ads * AI-Generated Creatives * Claymation * Cartoon & Pixar-Style Ads * Skull & 3D Animations * Static Ads * Product-Focused & Problem/Solution Creatives My main focus is finding the right hooks, angles, visual concepts, and opening seconds that capture attention and drive conversions. I work closely with video editors and designers to continuously test new hooks, formats, angles, and concepts, with one goal: creating ads that convert and can be scaled profitably. # Tools I’m Experienced With **Project Management & Productivity** - ClickUp - Notion - Asana **Creative Collaboration & Review** - Frame. io - Google drive **Ad Creative & Marketing Tools** - TrendTrack - Foreplay - Atria **AI Video & Creative Tools** - Higgsfield AI - ChatGPT - Claude - Kling - Sora 2 Pro - Nano Banana - Seedance 2.0 In addition to DTC eCommerce, I also have experience with Lead Generation and performance-based offers, including ACA, Medicare, Pay-Per-Call, and other lead-gen verticals. I understand how to approach these campaigns from both the creative and performance side — building direct-response concepts, testing different hooks and messaging, and optimizing creatives around lead quality and conversion performance.