Lisa H.

Unleash the power of marketing automation Skilled at email campaign development, utms, hex codes, email subject line for conversions, basic html coding, quality assurance, and deployment, I have been in Marketing Automation for 7+ years from B2B in funnel building to marketing throughout hospitals marketing campaigns and deliverables. I create and analyze reports, add naming conventions, queries to seedlist, html basic coding, ctas, segmentation, journeys, quality assurance, and deployment for the fortune 500 B2B enterprises and healthcare sector I am experienced in. I understand automation and crm tech quite well as well as A.I integrations Jasper, Chatgpt and Copilot and effective ways to use these platforms for higher ROI. Here is what I can do for you as a Marketing Automation Specialist Implement, manage, and optimize marketing campaigns, strategies, flow, systems and processes ongoing within your organization. My role revolves around high converting subject lines, utilizing marketing automation tools and technology to streamline your marketing workflows, improve efficiency, and this all drives business growth. Here are some key tasks and responsibilities I will take on: ●System Configuration and Implementation: I will be involved in setting up and configuring marketing automation platforms, such as Marketo, HubSpot, Pardot, Acoustic, Dynamic, Convertkit etc. and will ensure the systems are properly integrated with other marketing tools and customer relationship management (CRM) systems such as Zapier or Monday. ●Campaign curation and execution: I will gather all of the copy, creatives, hyperlinks, hex codes from you and curate and execute marketing campaigns after quality assurance. I will manage your email campaigns, lead nurturing workflows, forms, and other assets to engage and convert leads into customers. I also will leverage automation features to deliver personalized and timely content to the target audience. ●Workflow and Process Automation: I will build and optimize automated workflows and processes and set up triggers, conditions, and actions to automate repetitive tasks, data management, and customer journeys. This includes creating segmentations and behavior-based rules to enhance the customer experience. ●Lead Management/ Scoring: I will implement lead scoring models if desired and track lead progression through your sales funnel. I will work closely with your marketing and sales teams if you have it, to align lead qualification criteria are handed over the sales team. ●Data Management and Integration: I will oversee data management processes within the marketing automation system to ensure data quality, perform data cleansing and deduplication, and integrate the marketing automation platform with other systems, such as your CRM, e-commerce, or analytics tools, to ensure seamless data flow and accurate reporting. ●Reporting and Analytics: I will generate reports and analyze marketing performance metrics using data collected through automation systems. If you are reaching out for Prototype Testing I can analyze High and low fidelity figma prototypes and/or the final product if your UX research team needs that. Overall, my role will encompass managing and optimizing marketing automation systems, executing campaigns, automating processes, analyzing data, and drive marketing success and achieve business objectives. I will play a crucial role in leveraging technology to enhance marketing efficiency and contribute to revenue growth. Platforms I am skilled in Acoustic, A.I platforms, ChatGPT, Jasper, Kajabi, Zapier, Thrivecart, Teachable, Thinkific, Active Campaign, Samscart Courses, Atlassian, Asana, KEAP, Mailchimp, Convertkit, Squarespace, Clickfunnels, Salesforce- Pardot, Marketo, Hubspot