Kyryl F.

I help mobile app teams trust their data and scale paid marketing spend. If your AppsFlyer dashboard says one thing, Meta Ads Manager says another, and nobody knows which one to believe — you don't have a tracking setup; you have a guessing game. I fix data discrepancies so you can scale campaigns with confidence. I will define exact conversion logic, event mapping, and tracking strategy your mobile campaigns need to optimize and scale. Leverage my 8+ years of performance marketing experience and 60+ completed AppsFlyer projects to handle the performance-side configuration of your attribution, ensuring ad networks get the clean signals they require. Here's what I help with in detail: 1. AppsFlyer & Mobile Attribution Setup • iOS SKAN 4.0 & SSOT Configuration: Designing conversion value schemas and configuring Single Source of Truth to deduplicate iOS data. • RevenueCat / Adapty + AppsFlyer: Advising on exactly which variables & arguments to pass in each postback for optimal attribution quality, along with subscription event mapping. • Attribution Audits & Investigations: Identifying data leaks and finding exactly why numbers don't match between paid channels and your MMP. • Knowledge-Sharing Sessions: Not only do I fix the misconfigurations, I also take you through a 1.5-2h deep-dive session. I'll walk you through the fixes, why I made them, and how to apply the captured data to inform your paid marketing decisions in this post-iOS14+ world. • Meta AEM Troubleshooting: I will tell you exactly why Meta's Aggregated Event Measurement doesn't work, how to fix it, and how to actually utilize it to your advantage. • On-Demand Training for Teams & Agencies: Learn what dashboards to use and when, how to customize them, and how to reduce the visual noise that MMPs push by default. We'll focus on metrics that actually matter for growth. • MMP Ecosystem: While AppsFlyer is my primary tool, I am also proficient with Singular and Tenjin. If you use another MMP, hit me up — I'll keep it straight whether I can help or not. 2. Multi-Channel Campaign Management & Strategy Once the tracking is sorted out, I manage and scale user acquisition across major networks, focusing on ROI/ROAS. I've handled monthly budgets up to $500K. • Apple Search Ads (ASA): Managing keyword bidding, custom product pages (CPP) utilization, discovery campaigns, and semantic structure optimization. • Google App Campaigns (UAC): Structuring campaigns for asset-group efficiency and setting up proper event-driven optimization. • Meta Ads (FB/IG): Optimizing account architecture for automated targeting, ensuring deep in-app event optimization (trials/purchases), and aligning ad manager data with actual MMP signals. • TikTok Ads: Implementing creative testing frameworks and scaling campaigns based on clean down-funnel data signals. • Twitter (X) Ads: I have a lot of experience here, though this is definitely not the channel to start with in mobile marketing. If you need it, we can discuss how to make it work. • On-Demand UA Consultations: Strategic advice for individuals and agencies on network selection (iOS vs. Android requires completely different strategies), tool stacks, campaign structuring, and scaling/killing triggers. Why Work With Me? Most technical MMP specialists don't know how to run ads, and most media buyers don't understand what happens under the hood of AppsFlyer. I do both. I sit at the intersection of data and performance, ensuring your ad networks receive the clean, rich signals they need to lower your CPA. Proven Track Record & Real Results: • 60+ AppsFlyer Projects Completed: I don't need an overly polished CV — my Upwork feedback from real clients is my resume, and I'm genuinely proud of it. I'm the guy people hire to fix, audit, and build tracking setups that work. • $500K+/Month Ad Spend Managed: I'm not afraid of scaling and managing heavy budgets across multiple platforms simultaneously. I know exactly how to push campaign delivery to its limits without burning cash. • From 50%+ to less than 10% Discrepancy: My setups typically bring data distortion between your ad networks and MMP down to a manageable, industry-standard margin. Real Growth Cases: • Scaled an app from $2K to $104K MRR in 12 months. • Co-managed a $1M/month app install campaign on Twitter (X) Ads. • Personally managed budgets up to $500K/month across Google Ads, Meta Ads & Apple Search Ads multiple times. Every project ends with total transparency. You leave with a setup your team actually understands & data you can trust. Looking forward to your message 👀