Anastasiia O.
Brand Strategist, Creative Director, Branding Expert: Startup, Fashion
💎 Drive brand growth and customer engagement ✨+𝟮𝟬𝟬% 𝘀𝗮𝗹𝗲𝘀 𝗴𝗿𝗼𝘄𝘁𝗵 ($𝟱𝗠 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗿𝗲𝘁𝗮𝗶𝗹 𝗰𝗼𝗺𝗽𝗮𝗻𝘆) 📕 "𝗘𝗹𝗹𝗲" 𝗺𝗮𝗴𝗮𝘇𝗶𝗻𝗲 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 🚀+𝟭𝟬𝗞 𝘄𝗮𝗶𝘁𝗹𝗶𝘀𝘁 𝘀𝗶𝗴𝗻-𝘂𝗽𝘀 𝗱𝘂𝗿𝗶𝗻𝗴 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗹𝗮𝘂𝗻𝗰𝗵 (€𝟳𝟬𝟬𝗞 𝗶𝗻 𝗳𝘂𝗻𝗱𝗶𝗻𝗴 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗯𝗲𝗮𝘂𝘁𝘆 𝗰𝗼𝗺𝗽𝗮𝗻𝘆) 🏆 9+ years Brand development experience, 100% Upwork Job Success I help ambitious companies define their unique position in the market through a brand strategy that drives measurable business results. From re-positioning global brands to shaping startups for investor confidence, I’ve guided businesses that went on to: ▪️ 2X-3X sales growth after strategic repositioning ▪️ Scale globally with clear differentiation ▪️Attract top-tier investors with a compelling brand narrative ▪️Dominate new categories through strategic brand architecture ▪️ Gain clarity and a defined roadmap with actionable brand strategy steps ▪️ Grow brand awareness and customer engagement by aligning identity with authentic storytelling The founders & teams I work with aren’t just looking for a new logo. They want impact: ⭐️ "We need to move from generic to differentiated in our market." ⭐️ "We’ve outgrown our current positioning - we need a brand that scales." ⭐️ "Our story isn’t landing with customers or investors." ⭐️ "Our team has the skills, but we’re too close to see the big picture." ⭐️ "We want a brand strategy that ties creative direction to business growth." If this sounds like you, we might be the right fit. 🦄 Past clients include: Fashion & lifestyle brands, B2B SaaS and startups, consumer products, and creative-led companies featured in Elle, ICON, vibes by 8world Working with me, you will: ⚡️ Define a brand strategy that sells - positioning, messaging, audience insights ⚡️ Build a unique brand message that cuts through noise in crowded markets ⚡️ Align your brand with business objectives (sales, fundraising, market expansion) ⚡️ Get strategic frameworks (brand architecture, tone of voice, value proposition) ⚡️ Translate strategy into creative direction & brand identity for consistent execution ⚡️ Save time, money, and energy by avoiding surface-level branding fixes that don’t last Client wins (in their words): ✅ "Our brand transformation journey was very successful, resulting in an increase in sales by more than 200% over the last 2.5 years." ✅ "The brand audit uncovered exactly what was missing - now our messaging lands with both customers and investors." ✅ "She refined our brand direction, trained and guided our marketing team, and positioned the brand to expand into new geographic markets." Not every business is a fit. We won’t be a good match if: ❌ You just want a quick logo refresh with no strategy behind it ❌ You’re focused only on short-term marketing hacks ❌ You’re not ready to invest in a process that changes how people see your business 📈 My stats: ▪️ 9+ years in brand strategy & creative direction ▪️ Brands I’ve shaped have landed +200% sales growth ▪️ Featured campaigns in Elle, ICON, vibes by 8world ▪️ Work spanning Fashion, Consumer, Tech, SaaS, Lifestyle, Health & Wellness 🏄🏻♀️ About me: I don’t do "buzzword branding". I work with companies ready to claim their space, tell a sharper story, and scale with confidence. My process combines strategy, creativity, and market insight, ensuring your brand becomes a real business asset. 🚦 Next steps: 1. Press "Message" button in the top right corner (near "..." button) 2. Tell me about your challenge and why you think we’d be a fit 3. Let’s design a brand that doesn’t just look good - it sells, grows, and lasts
Earnings and projects
Last 6 months ÷ 6
Billed in all: $35,579$36k
Across 48 contracts