manasa. k.Private profile: Upwork shows its earnings only to signed-in members, so we check it every few weeks, not daily. MRR here is a rough estimate (Upwork's six-month earnings ÷ months active). Last read Nov 5, 2026.

Data Expert ( Sourcing, Building, Validating, Productionizing, Data & Platform Operations) - Marketing Analytics Numbers don’t match across your dashboards? A pipeline keeps breaking? Marketing spend you can’t tie to results? I find out why, fix it, and build data your team can actually trust. I have 8+ years in data analytics, engineering, and DataOps, working with marketing, media, AdTech, finance, and SaaS teams. I’m usually the one called in when the data doesn’t make sense. Recent results: ✅ Built the data foundation for a Marketing Mix Model at a Fortune 500 media company, unifying paid and organic spend across [] channels so marketing could compare ROAS channel by channel ✅ Created a single source of truth for ROAS, ad spend, impressions, revenue and audience engagement across owned-and-operated and social channels ✅ Delivered MMM-ready datasets that informed the reallocation of $_ in promotional spend ✅Built campaign dashboards for a newsletter ad network tracking eCPM, CTR, CPC, conversions and revenue ✅Owned 50+ production data pipelines, cutting manual operational effort by 50% How I can help: ✅ Data investigation & reconciliation: root-cause analysis when numbers don’t add up ✅ Pipelines & data engineering: ETL/ELT, dbt, Airflow, Snowflake, Databricks, BigQuery ✅ Marketing & media analytics: MMM, campaign performance, attribution, KPI frameworks ✅ Dashboards & insights: Tableau, Looker Studio, Hex, with clear recommendations ✅ AI-assisted automation: using LLMs to speed up data quality checks, documentation, and analysis Tools: AI Tools, Databricks, Hex, SQL, Python, dbt, Airflow, Snowflake, BigQuery, Redshift, AWS, Tableau, Looker Studio, Monte Carlo, Atlan, N8 Send me a message with what’s going on in your data. I’ll tell you honestly whether I can help and how I’d approach it.