John D.

I fix broken conversion tracking and build GoHighLevel systems that track correctly from day one. Meta CAPI, GA4, Google Ads Enhanced Conversions, server-side GTM, and GHL funnels, workflows and CRM. 8 years on Upwork, 450+ jobs. Broken tracking is the most expensive problem you don't know you have. Ad platforms optimize on the data you send them. If Purchase fires twice, leads go missing, or CAPI isn't matching, Meta and Google spend your budget on the wrong people every day until someone fixes it. And most GoHighLevel accounts are where that data breaks: forms, calendars, pipelines and payments that never report back to the ad platforms. CONVERSION TRACKING - Purchases double counting (Shopify app, manual pixel and GTM all firing at once) - CAPI "installed" but EMQ is low or events aren't deduplicating - Google Ads conversions that don't match actual orders - Click IDs (fbclid, gclid, msclkid) lost through external checkouts, booking tools or CRMs - Offline and CRM conversions (GoHighLevel, HubSpot, Calendly, Typeform) never reaching the ad platforms - Meta: Pixel, Conversions API, event ID deduplication, Event Match Quality - Google: GA4, Google Ads Enhanced Conversions, offline conversion imports, Consent Mode - Server-side: GTM Web + Server (Stape), custom webhooks and APIs - Other platforms: TikTok Events API, Pinterest CAPI, Microsoft Ads UET, X GOHIGHLEVEL - Funnels and websites built and tracked end to end - Workflows and automations: lead routing, nurture sequences, booking and reminder flows, pipeline stage automation - CRM setup: pipelines, custom fields, tags, opportunities and reporting - Forms, surveys, calendars and payments wired to Meta CAPI and Google Ads, including GHL to ad-platform offline conversions - Integrations with Zapier, Typeform, Calendly, Stripe, ManyChat and custom webhooks - Multi-subaccount setups and cleanup of messy, inherited accounts PROOF - For the past 2+ years I've been the sole technical owner of the full stack for a US coaching company: two GoHighLevel subaccounts (sales and member fulfilment), Meta CAPI, Google Ads offline imports, GA4, GTM web and server, Microsoft Ads, Hyros, Zapier and ManyChat. - I built and run PartialLeads, a GoHighLevel-native tracking platform that captures click IDs at first touch and sends deduplicated conversions to Meta, Google, Microsoft, Pinterest and TikTok. It came out of solving the same problems for clients over and over, so I understand these systems at the code level, not just the settings level. HOW I WORK 1. Audit: map every tag, event, workflow and conversion action, and find exactly where things break. 2. Build or fix: clean up duplicates, set one source of truth per event, and automate what should be automated. 3. Prove it: test orders and leads, screenshots, and a written report showing 1 sale = 1 conversion. Send me your site or GHL account and what isn't working. I'll tell you where I think it's breaking before we start.