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Tori K.
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Tori K.

Digital Marketing Expert with Soul | 3x Email Revenue YoY | DTC + SMB

I’m the full-stack marketer who turns your scattered email, content, PPC, SEO, social, and lead-gen efforts into real-world results. My campaigns are rooted in storytelling, empathy, and authenticity, so when you work with me, every conversion becomes a conversation. We’d Be A Match Made In Heaven If… ・You run a DTC or SMB brand and need someone to plan and execute across channels, or just one. ・You value measurable growth [weekly updates, dashboards, clear KPIs]. ・You need someone who works within your existing stack [Shopify, Semrush, MailChimp, WordPress, Klaviyo, Zapier, GA4, Google Ads, HubSpot, Meta] instead of bulldozing it. ・You believe marketing should read human, not gimmicky or spammy. ・You want a long-term partnership [let’s grow together!]. How We Win Together… ・+38% subscriber growth from a lead magnet [see portfolio] converting at 7.1% CTR. ・+150% search traffic and +1,535% total impressions after sorting an IT firm’s SEO nightmare. ・3× email revenue in under a year for a luxury hardware brand [$30K → $95K]. ・4.9 ROAS Google Ads campaign where one lead covered a commercial realtor’s annual ad budget. ・Fully booked mental health practice in 4 months [Google Ads + SEO]. What I Bring To The Table… ・Full-funnel strategy + hands-on execution: email, content, web, PPC, SEO, lead gen, social ・Tech fluency: ESPs, CMS, Canva, GA4/Looker, Google Ads, web builders, HTML/CSS ・Creative chops: brand storytelling, copywriting, design, and high-performing ad & email creative What’s My Story? I skipped the agency ladder and dove straight into freelancing five years ago, choosing projects that stretched me from copywriting and email management to backend SEO, Google Ads, and full web builds. Along the way, I added branding and design, plus enough HTML/CSS to customize any email or landing page you might need. Lucky for you, I marched [still do!] to the beat of my own drum, which is what gave me the real-world experience to now offer you breadth without bloat: a true one-stop, interdisciplinary marketer fully at your service. Let’s get that marketing machine of yours organized and running. Just shoot me a quick message and I’ll reply within 24 hours to set up an intro call so we can get down to business. Ready when you are ☺︎ “Tori was a great addition to our team. We initially brought her on to do copywriting but it expanded to a full-on creative-director role. Tori has a great talent for understanding a brand, crafting a pitch, and delivering that message through a variety of mediums.” — Kevin Bing, Owner & CEO, Brusso Hardware

🇺🇸Salt Lake City, United States$73/hr100% JSS4.68 (40)Since Jul 2016

Earnings and projects

MRR
$335

Last 6 months ÷ 6

World#93,863 / 412k
🇺🇸Country#13,568 / 62.1k
Revenue, last 30 days
$1k

Last 6 months: $2k

World#41,824 / 412k
🇺🇸Country#6,300 / 62.1k
Total earnings
$211k

Billed in all: $222k

World#14,076 / 412k
🇺🇸Country#3,475 / 62.1k
Per project
$2.8k

$503 in the last 6 months

World#58,642 / 412k
🇺🇸Country#9,790 / 62.1k
Projects, last 6 months
4

Across 6 contracts

33% fixed67% hourly
World#51,813 / 412k
🇺🇸Country#7,181 / 62.1k
Projects in all
75

Across 85 contracts

41% fixed59% hourly
World#39,547 / 412k
🇺🇸Country#6,116 / 62.1k

Earnings, last 30 days

$222k+$1k earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$220k$221k$222kOct 8Oct 23Nov 7

Skill rankings: Top 17% in Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #393SEMrush1,369 freelancers · 🇺🇸 #31Top 29%
  2. #494Creative Strategy1,968 freelancers · 🇺🇸 #115Top 25%
  3. #896Klaviyo2,875 freelancers · 🇺🇸 #154Top 31%
  4. #1,330Content Strategy4,813 freelancers · 🇺🇸 #295Top 28%
  5. #1,592PPC Campaign Setup & Management5,012 freelancers · 🇺🇸 #203Top 32%
  6. #1,670Conversion Rate Optimization5,165 freelancers · 🇺🇸 #279Top 32%
  7. #1,912Marketing Automation6,406 freelancers · 🇺🇸 #349Top 30%
  8. #2,651Google Ads9,625 freelancers · 🇺🇸 #409Top 28%