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Cristiano P.
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Cristiano P.

Full-Stack Growth Strategist | Google & Meta Ads | 250M+ Revenue

Hello! I’m Cristiano, a results-driven Full-Stack Growth Strategist and Head of Marketing with 15+ years of experience helping businesses turn ambitious ideas into measurable growth. I specialize in connecting strategy, creative, paid media, data, and customer experience into one high-performing marketing system. From luxury and eCommerce to health, wellness, SaaS, and B2B, I bring both big-picture thinking and hands-on execution. • From strategy to launch and optimization, I build campaigns designed to attract the right audience, increase conversions, and improve profitability. • Whether it’s eCommerce, lead generation, branding, or B2B demand generation, I create 360° growth strategies tailored to your goals. • I lead marketing teams and collaborate with founders, designers, developers, agencies, and internal stakeholders to turn ideas into clear action plans. • I combine creativity with analytics, using Google Ads, Meta Ads, GA4, Looker Studio, CRO, attribution, and AI-supported tools to improve performance across the full funnel. My core areas include: Performance Marketing, Google Ads & Meta Ads Full-Funnel Growth Strategy Luxury & eCommerce Marketing B2B Demand Generation Brand Positioning & Creative Direction Analytics, CRO & Marketing Leadership Throughout my career, I’ve supported accounts that generated more than $250M in revenue, managed brands producing $1M–$2M in monthly revenue, and achieved returns of up to 6.0x+ ROAS across selected campaigns. I’ve worked with brands such as goop, 437 Swimwear, Posh Peanut, and HumanN. I also bring experience from Google and hold a Master’s degree in Data Science in Marketing. What I enjoy most is understanding what is truly limiting a business’s growth and turning that insight into a practical strategy that delivers stronger performance and clearer direction. Let’s collaborate to take your brand to the next level. Get in touch, and let’s build something extraordinary together.

🇵🇹Porto, Portugal$55/hr100% JSS5.00 (50)Since Jul 2016

Earnings and projects

MRR
$2.6k

Last 6 months ÷ 6

World#15,841 / 412k
🇵🇹Country#94 / 2,011
Revenue, last 30 days
$0

Last 6 months: $16k

Total earnings
$176k

Billed in all: $180k

World#18,724 / 412k
🇵🇹Country#138 / 2,011
Per project
$2.4k

$3.9k in the last 6 months

World#67,586 / 412k
🇵🇹Country#392 / 2,011
Projects, last 6 months
4
0% fixed100% hourly
World#51,813 / 412k
🇵🇹Country#196 / 2,011
Projects in all
74

Across 87 contracts

44% fixed56% hourly
World#40,167 / 412k
🇵🇹Country#186 / 2,011

Earnings, last 30 days

$180kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$176k$178k$180k$182kOct 8Oct 23Nov 7

Skill rankings: Top 2% in Market Research

Ranked by MRR among everyone on Upwork with the skill.

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  3. #36Audience Segmentation & Targeting476 freelancers · 🇵🇹 #1Top 8%
  4. #51Google1,327 freelancers · 🇵🇹 #3Top 4%
  5. #55Competitive Analysis1,472 freelancers · 🇵🇹 #1Top 4%
  6. #139Campaign Optimization1,751 freelancers · 🇵🇹 #2Top 8%
  7. #209Market Research8,409 freelancers · 🇵🇹 #5Top 2%
  8. #305Search Engine Marketing3,899 freelancers · 🇵🇹 #6Top 8%