Cristiano P.
Full-Stack Growth Strategist | Google & Meta Ads | 250M+ Revenue
Hello! I’m Cristiano, a results-driven Full-Stack Growth Strategist and Head of Marketing with 15+ years of experience helping businesses turn ambitious ideas into measurable growth. I specialize in connecting strategy, creative, paid media, data, and customer experience into one high-performing marketing system. From luxury and eCommerce to health, wellness, SaaS, and B2B, I bring both big-picture thinking and hands-on execution. • From strategy to launch and optimization, I build campaigns designed to attract the right audience, increase conversions, and improve profitability. • Whether it’s eCommerce, lead generation, branding, or B2B demand generation, I create 360° growth strategies tailored to your goals. • I lead marketing teams and collaborate with founders, designers, developers, agencies, and internal stakeholders to turn ideas into clear action plans. • I combine creativity with analytics, using Google Ads, Meta Ads, GA4, Looker Studio, CRO, attribution, and AI-supported tools to improve performance across the full funnel. My core areas include: Performance Marketing, Google Ads & Meta Ads Full-Funnel Growth Strategy Luxury & eCommerce Marketing B2B Demand Generation Brand Positioning & Creative Direction Analytics, CRO & Marketing Leadership Throughout my career, I’ve supported accounts that generated more than $250M in revenue, managed brands producing $1M–$2M in monthly revenue, and achieved returns of up to 6.0x+ ROAS across selected campaigns. I’ve worked with brands such as goop, 437 Swimwear, Posh Peanut, and HumanN. I also bring experience from Google and hold a Master’s degree in Data Science in Marketing. What I enjoy most is understanding what is truly limiting a business’s growth and turning that insight into a practical strategy that delivers stronger performance and clearer direction. Let’s collaborate to take your brand to the next level. Get in touch, and let’s build something extraordinary together.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $16k
Billed in all: $179,515$180k
$3.9k in the last 6 months
Across 87 contracts
Earnings, last 30 days
Skill rankings: Top 2% in Market Research
Ranked by MRR among everyone on Upwork with the skill.
- #13Build Lookalike Audiences98 freelancers · 🇵🇹 #1Top 13%🇵🇹#1 of 3
- #23Google Display Network379 freelancers · 🇵🇹 #1Top 6%🇵🇹#1 of 4
- #36Audience Segmentation & Targeting476 freelancers · 🇵🇹 #1Top 8%🇵🇹#1 of 3
- #51Google1,327 freelancers · 🇵🇹 #3Top 4%🇵🇹#3 of 8
- #55Competitive Analysis1,472 freelancers · 🇵🇹 #1Top 4%🇵🇹#1 of 7
- #139Campaign Optimization1,751 freelancers · 🇵🇹 #2Top 8%🇵🇹#2 of 10
- #209Market Research8,409 freelancers · 🇵🇹 #5Top 2%🇵🇹#5 of 52
- #305Search Engine Marketing3,899 freelancers · 🇵🇹 #6Top 8%🇵🇹#6 of 17