Lidia G.

I design the product and the brand around it, from physical objects to logos, packaging and visual identity. My work spans consumer products of many kinds, from lighting and home objects to personal care devices and footwear, along with brand identities for fashion and lifestyle brands. I approach every project as something to figure out, not just complete. I work through it in detail, from the idea and structure to materials and small decisions, until it feels right and clear. My work combines industrial design thinking with visual precision. I studied industrial design at YSUAC and run my own product brand, so I design with production, cost and the end customer in mind. Tell me what you’re making and where you are with it.