Nikola A.

I build AI-powered workflows and GTM systems that help marketing and sales teams reduce manual work, improve efficiency and run more effective campaigns. My automation expertise comes from years of hands-on experience in digital marketing, lead generation, social selling and sales operations. As marketing technology evolved, I kept looking for better ways to improve targeting, remove repetitive tasks, connect systems and make campaigns more scalable. That led me from traditional marketing into CRM systems, GTM processes, workflow automation, APIs, n8n, Clay and AI-powered workflows. Today, I combine marketing and GTM knowledge with hands-on automation to build practical systems that improve how teams work. What I build - n8n automation for marketing, sales and business processes - AI-powered workflows for research, analysis and decision-making - GTM and RevOps workflows for lead lifecycle, qualification, routing and campaign execution - Clay workflows for enrichment, company research, signal detection and personalised outreach - CRM automation and sales/marketing handoffs - Lead generation systems connecting data, enrichment, research and outreach - API and webhook integrations between the tools your team already uses - Automated reporting, data centralisation and process monitoring - Human-in-the-loop workflows where AI should support, rather than replace, human decisions My approach is simple: understand the process first, improve it where needed, then automate it. Because my background is in marketing, lead generation and sales operations, I don't look at automation as simply connecting tools. I look at how the workflow supports the wider commercial goal, from finding and qualifying the right accounts to improving campaign execution, data flow and sales follow-up. I still work across traditional marketing and lead generation, including LinkedIn, Sales Navigator, email and outbound campaigns, CRM and pipeline processes, content, lead nurturing, audience research and campaign strategy. So whether you need to automate an existing process, build a new GTM workflow, connect your marketing and sales stack, or find practical ways to use AI, I can help turn the process into a more efficient system.