Gabriela B.
Digital Strategy | AI & Automation | Web Dev & Modernization
I'm Gabriela, and I've spent the last 14+ years helping businesses make technology work for them, not the other way around. Here's something I've learned along the way: just because a business has a website, a CRM, and a handful of software subscriptions doesn't mean those systems are actually helping the business grow. Sometimes the website is outdated. Sometimes the team is doing five hours of work that could be automated in five minutes. And sometimes the technology that was supposed to make life easier has become the biggest headache in the office. That's where I come in. I specialize in digital strategy, AI implementation, workflow automation, website development, and modernizing existing systems. I work with businesses that are ready to move beyond simply having technology and start getting real value from it. And no, I'm not going to recommend an expensive new platform when the one you already have could do the job with a few smart improvements. What can I help you with? AI Implementation & Business Automation - AI tools and integrations that support actual business needs - Workflow automation and process improvements - CRM systems and integrations - Reducing repetitive administrative tasks - Connecting existing platforms and business tools Website Development & Modernization - WordPress, Shopify, WooCommerce, and custom websites - Website redesigns and refurbishment - E-commerce development - Landing pages and lead-generation systems - Website performance, functionality, and user experience Digital Strategy & Optimization - Technology assessments and recommendations - SEO improvements and website optimization - Conversion-focused improvements - API and third-party integrations - Custom web applications and business systems Ongoing Technical Support - Website maintenance, updates, and troubleshooting - Plugin conflicts, bug fixes, and performance issues - Platform improvements and ongoing development - Long-term technical support Why work with me? Because I listen. Before recommending a solution, I want to understand your business, what's working, what's frustrating you, and where you're trying to go. My team and I bring both technical experience and business-minded thinking to the table. We're not interested in throwing technology at a problem just because it's the latest thing. Sometimes you need a completely new system. Sometimes you need to rebuild what you have. And sometimes you just need someone who knows what they're doing to make everything work together. The goal isn't more technology. It's a better-running, more profitable business. If that sounds like what you're looking for, let's talk.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $1.2k
Billed in all: $28,648$29k
$600 in the last 6 months
Across 68 contracts
Earnings, last 30 days
Skill rankings: Top 22% in Django
Ranked by MRR among everyone on Upwork with the skill.
- #143Plugin Customization549 freelancers · 🇺🇸 #14Top 26%🇺🇸#14 of 30
- #516Functional Testing1,649 freelancers · 🇺🇸 #27Top 31%🇺🇸#27 of 102
- #589Website Maintenance1,684 freelancers · 🇺🇸 #90Top 35%🇺🇸#90 of 212
- #677Website Customization2,423 freelancers · 🇺🇸 #80Top 28%🇺🇸#80 of 215
- #721Software QA2,245 freelancers · 🇺🇸 #69Top 32%🇺🇸#69 of 223
- #1,010Squarespace3,212 freelancers · 🇺🇸 #250Top 31%🇺🇸#250 of 836
- #1,270WordPress e-Commerce5,046 freelancers · 🇺🇸 #109Top 25%🇺🇸#109 of 336
- #1,313Django5,931 freelancers · 🇺🇸 #112Top 22%🇺🇸#112 of 446