Matías Nicolás F.

Brand Identity Designer | Conceptual, Strategic & Scalable Logos

I'm a brand identity designer with seven years on Upwork, 150+ completed projects, and $100K+ earned here. But I don't think of myself as someone who draws logos, I think of myself as someone who builds symbols that carry a story: the personality, the tone, the intent behind a brand, compressed into a single mark. I work with growing companies that need a visual system, not just a logo: founders launching a new venture, businesses repositioning after outgrowing their first identity, teams that need consistency across a lot of touchpoints. My process starts with understanding the business and the market before I open Illustrator. A mark only works if it's built on a clear idea of who the brand is and who it's competing against. What that looks like in practice: strategic concept development, full identity systems (logo, typography, color, applications), and documentation clients can actually hand to their team or agency later. I keep revisions structured, not unlimited, because a defined process produces better work than an open-ended one. If you're looking for someone who treats brand identity as a business tool and not just a design exercise, my portfolio is below. Best, Matias.