Nitish S.

I help healthcare and B2B companies across the US and Canada generate qualified leads, acquire customers, and scale revenue through paid media. With 8+ years of experience and $10M–$15M in annual advertising spend managed, I specialize in building and scaling acquisition strategies across Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads. My experience includes multi-location healthcare organizations, patient acquisition, clinical trial recruitment, B2B SaaS, insurance, and professional services. **My focus is simple: generate leads that turn into customers, appointments, and revenue.** **What I Bring** • 8+ years of hands-on paid media experience • $10M–$15M in annual ad spend managed • Experience with US and Canadian healthcare and B2B businesses • Google Ads, Microsoft Ads, Meta Ads, and LinkedIn Ads • Multi-location and location-based campaign strategies • Patient acquisition and appointment generation • B2B demand generation and pipeline growth • Performance Max, Search, Demand Gen, and YouTube • GA4, GTM, HubSpot, and offline conversion tracking • Landing page optimization and CRO • CAC, CPL, ROAS, LTV, and revenue attribution **Selected Results** Healthcare Lead Generation Increased patient bookings by 70% and reduced cost per booking by 35% within three weeks through search-term analysis, negative keyword restructuring, and budget reallocation. B2B SaaS Increased monthly leads from 350 to 850 while reducing CPL from $1,428 to $588 within 90 days, without increasing the advertising budget. Enterprise Paid Search Managed a single client's Google Ads program reaching $24.5M in YTD spend and 103K conversions while improving cost per conversion from approximately $254 to $239. **Services** • Google Ads Strategy, Management & Audits • Healthcare PPC & Patient Acquisition • B2B Lead Generation & Demand Generation • Microsoft Ads Management • Meta & LinkedIn Ads Management • Multi-Location PPC Strategy • Performance Max & Demand Gen Campaigns • Conversion Tracking, GA4 & GTM • CRM & Offline Conversion Integration • Landing Page Optimization & CRO • Budget Forecasting & Performance Reporting **Industries** Healthcare | B2B SaaS | Insurance | Cybersecurity | Technology | Professional Services | Multi-Location Businesses I work directly with business owners, marketing directors, CMOs, and internal teams to connect advertising performance with actual business outcomes. Whether you're launching a new acquisition program, struggling with lead quality, or managing a large advertising budget that needs better performance, I can help identify what's holding growth back and build a strategy to address it. If you're looking for a hands-on strategist who understands both advertising platforms and business economics, let's connect.