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BRIAN O.

BRIAN O.

Copywriter | SEO & AEO Content Strategist | eBook, Course & Amazon KDP

I’m a conversion copywriter, content strategist, publishing specialist, and digital product builder with professional experience dating back to 2016. Over the years, my work has grown far beyond basic writing. I now help experts, educators, publishers, real estate brands, and online businesses turn ideas into persuasive copy, professionally built books, practical courses, and scalable marketing assets. 1. CONVERSION COPYWRITING Copywriting is my strongest skill. I write clear, natural, and psychologically informed copy designed to attract attention, build trust, overcome objections, and move readers toward action. My approach combines audience research, NLP-informed messaging, behavioral psychology, storytelling, SEO, emotional resonance, proof, and conversion-focused structure. Before writing, I study the audience’s level of awareness, core desires, pain points, objections, language patterns, and the action the copy should inspire. This helps me create copy that feels like a genuine one-to-one conversation rather than generic marketing content. I can help with: • Long-form sales copy • Landing pages • Sales letters • Video sales letters • Email campaigns • Lead magnets • Website copy • Product descriptions • Course and program copy • In-book offers and promotions 2. EBOOK BUILDING & AMAZON PUBLISHING I have helped build and publish more than 50 books for Publish and Prosper, including approximately 30 coloring books. My publishing work includes manuscript development, content organization, book positioning, lead magnet integration, offer placement, publishing, launch preparation, and Amazon marketing strategy. I do not approach Amazon projects as simple upload assignments. I help build launch systems designed to improve discoverability, sales velocity, reader engagement, lead generation, and backend sales. Some notable books I have worked on include: • Wealth Without Wall Street — Dave Seymour (Legacy Alliance) • Inflation Nation — Dave Seymour (Legacy Alliance) • How to Start Your Own Private Bank — DC Fawcett (Ultimate Income Solutions) • Tax Sale Secrets — Bob Diamond (Diamond Law Center) 3. ONLINE COURSE DEVELOPMENT I have developed practical online courses, masterclasses, mentorship programs, and certification training for established experts and brands. My work has included course research, curriculum development, lesson organization, scripts, presentations, worksheets, resources, assessments, and platform-ready training materials. Courses I have helped build include: • ATLAS Maverick Mentorship — DC Fawcett (Publish and Prosper) • KDP Publishing and Marketing Training — DC Fawcett (Publish and Prosper) • Coloring Book Profits — DC Fawcett (Publish and Prosper) • AI Amazon Ads Masterclass — DC Fawcett (Publish and Prosper) • Private Equity Masterclass — Dave Seymour (Legacy Alliance) • Tax Lien Profits Masterclass — Bob Diamond (Diamond Law Center) • Tax Deed Profits Masterclass — Bob Diamond (Diamond Law Center) • Tax Sales Overages Training — Bob Diamond (Diamond Law Center) • AI Operator Certification Course — DC Fawcett (AIOperatorHQ) 4. AMAZON ADS I also have hands-on experience with Amazon Ads for books. I understand keyword research, campaign structure, targeting, performance analysis, budget control, search-term evaluation, and campaign optimization. My focus is not simply generating clicks. I use advertising data to improve discoverability, reduce wasted spend, and support long-term book growth. 5. SEO CONTENT WRITING I have written conversion-focused blog posts, landing pages, sales letters, website content, lead magnets, and video scripts for brands such as: • Publish and Prosper • Legacy Alliance • Diamond Law Center • Winsky Freight I apply SEO best practices without forcing keywords or sacrificing readability. My goal is to create content that performs well in search while still sounding natural, useful, and engaging. MORE THAN A WRITER I am especially effective on projects that require more than content creation. I can understand the business objective, organize complex information, develop the content, build supporting assets, and help turn the finished work into a practical marketing system. WHAT CLIENTS SAY “Brian was great, high-quality research, delivery, and everything in time. Amazing flow of words and great structure. Recommend him 100%.” “Very well-written and structured articles. I will continue to work with Brian for his quality and timely work.” LET'S BUILD SOMETHING THAT PERFORMS AND CONVERTS Whether you need high-converting copy, a professionally built book, an online course, Amazon publishing support, SEO content, or a complete content system, I bring both strategic thinking and hands-on execution to the project. My goal is always to deliver work that is professionally presented, strategically useful, and ready to perform in the real world.

🇰🇪Kisumu, Kenya$15/hr100% JSS4.87 (32)Since Sep 2016

Earnings and projects

MRR
$10

Last 6 months ÷ 6

World#172,327 / 412k
🇰🇪Country#1,217 / 3,243
Revenue, last 30 days
$0

Last 6 months: $59

Total earnings
$8.3k
World#215,971 / 412k
🇰🇪Country#1,553 / 3,243
Per project
$212

$10 in the last 6 months

World#263,310 / 412k
🇰🇪Country#1,965 / 3,243
Projects, last 6 months
6

Across 8 contracts

88% fixed12% hourly
World#34,408 / 412k
🇰🇪Country#127 / 3,243
Projects in all
39

Across 47 contracts

87% fixed13% hourly
World#77,391 / 412k
🇰🇪Country#652 / 3,243

Earnings, last 30 days

$8.3kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$8.1k$8.2k$8.3k$8.4kOct 9Oct 24Nov 8

Skill rankings: 🇰🇪Top 18% in Home & Garden in Kenya

Ranked by MRR among everyone in Kenya with the skill. 1 skill with fewer than 10 freelancers isn't counted.

  1. 2Home & Garden11 freelancersTop 18%
  2. #4Ecommerce SEO11 freelancersTop 36%
  3. #5Cybersecurity Management14 freelancersTop 36%
  4. #14Financial Writing38 freelancersTop 37%
  5. #30SEO Keyword Research128 freelancersTop 23%
  6. #45Website Content148 freelancersTop 30%
  7. #52Ghostwriting245 freelancersTop 21%
  8. #60Social Media Marketing158 freelancersTop 38%