Michael K.

TikTok Shop + Amazon Growth | Profit Focused Operator

Former Amazon Employee | TikTok Shop Growth, Affiliate Management + Amazon FBA Growth I help established brands build two profitable ecommerce growth engines: TikTok Shop and Amazon. On TikTok Shop, I build affiliate programs that recruit creators, generate shoppable content, and drive sales. On Amazon, I manage PPC, conversion, organic ranking, pricing, inventory, and profitability. I do not just send samples or adjust bids. I operate both channels like businesses. Most brands have a system problem. Creator recruitment, content, traffic, conversion, pricing, inventory, and demand generation are disconnected. That is where growth stalls and margin gets lost. I typically work with established brands doing $250K to $5M+ annually that want to scale TikTok Shop, Amazon FBA, or both. I helped Athlean-X scale to high 7-figure Amazon revenue by aligning advertising, conversion, and demand generation. I also helped rebuild acquisition for an account like Sunmed when over-reliance on branded traffic limited new customer growth. I can help if: • TikTok Shop affiliates are not producing consistent content or sales • You send samples, but creators do not post • Affiliate recruitment and outreach are inconsistent • Amazon growth has plateaued • ACOS is rising while profitability declines • Branded traffic is carrying your Amazon account ----- 🔍 TIKTOK SHOP GROWTH TikTok Shop is a content, creator, offer, and conversion system. Sustainable growth requires more than opening a shop and sending free products. 1️⃣ Affiliate Recruitment and Outreach Building targeted creator pipelines, developing outreach systems, evaluating creator fit, managing invitations, and tracking performance. 2️⃣ Product Seeding and Creator Activation Managing seeding strategy, creator communication, follow-up, and accountability so more samples turn into useful content. 3️⃣ Affiliate Relationship Management Identifying productive affiliates, building stronger relationships, sharing direction, and creating incentives for repeat content. 4️⃣ Content and Creative Strategy Analyzing hooks, angles, formats, objections, offers, and results to increase content volume and improve conversion. 5️⃣ Shop and Offer Strategy Aligning products, pricing, bundles, coupons, promotions, commissions, and listings so creators have stronger offers to promote. ----- 📦 AMAZON FBA GROWTH Amazon growth is not just a PPC problem. Advertising, listings, organic rank, pricing, inventory, and profitability all influence one another. 1️⃣ Amazon PPC Full-funnel strategy across Sponsored Products, Sponsored Brands, and Sponsored Display, focused on structure, search-term control, non-branded acquisition, and profitable scaling. 2️⃣ Listing and Conversion Optimization Improving positioning, titles, bullets, images, A+ Content, Brand Stores, and creative strategy to increase conversion and revenue per session. 3️⃣ Amazon SEO and Organic Ranking Keyword research, listing relevance, organic visibility, and ranking strategies that reduce dependence on paid and branded traffic. 4️⃣ Product Launch and Growth Strategy Launch planning, keyword targeting, promotions, advertising, review strategy, and demand generation built for long-term growth. 5️⃣ Account Strategy and Profitability Connecting advertising with pricing, fees, inventory, promotions, contribution margin, and cash flow. The goal is profitable growth, not revenue at any cost. ----- ⚙️ HOW I AM DIFFERENT Most TikTok Shop freelancers focus on outreach and sample volume. Most Amazon freelancers focus on campaign adjustments and reports. I look at the complete growth system. • I care about contribution margin, not vanity metrics • I build repeatable processes instead of chasing one-off wins • I connect creators and content with commercial strategy • I push Amazon accounts beyond branded traffic • I align marketing with conversion, pricing, and inventory • I communicate clearly and focus on execution The goal is simple: build TikTok Shop and Amazon channels that scale profitably and predictably. ----- 🎯 WHO I WORK BEST WITH • Established brands ready to invest in TikTok Shop, Amazon FBA, or both • Brands with strong products but inconsistent affiliate performance • Amazon businesses that have plateaued or rely too heavily on branded sales • Teams that want a strategic operator, not another task-based freelancer • Founders who value accountability and execution ----- 🧩 ENGAGEMENT OPTIONS 1️⃣ TikTok Shop growth and affiliate management 2️⃣ Amazon FBA growth and account management 3️⃣ TikTok Shop or Amazon audit with an actionable roadmap 4️⃣ Strategic advisory for brands with internal teams If you want an operator who can build a stronger TikTok Shop affiliate engine, scale your Amazon FBA business, or connect both channels into a broader growth strategy, feel free to reach out. I work with a limited number of brands so I can stay closely involved in strategy and execution. Best, Michael