Shelby E.

I help founders of mid-sized businesses optimize their operating systems so they can minimize operational risk and scale with intentionality. Prior to full-time fractional work, I spent 11 years leading digital transformation efforts for Fortune 100 companies—including tool stack evaluations, $5M software implementations, and robust software development projects. The businesses I work with have usually outgrown their systems, with work managed over chats and in peoples' heads. They have grown to a small team, and have a clear opportunity to scale, but don't know where to start. First I lift the hood and determine what your business needs to improve operations, and then build the solution. I prioritize clarifying a growth strategy, establishing a natively integrated software stack, building optimized workflows and processes to accelerate your client delivery, and establish AI-assisted workflows that reduce the manual load on your team. I also provide specialized solutions, including custom Notion Workspace setup, Project Management consulting, Tool Stack evaluations, and more. If your operations are creating more friction than momentum, I'd love to help! Skills: Notion | Claude | Claude Code | Process Design | SOP Development | Workflow Automation | Zapier | Kajabi | AI Implementation | AI Enablement | Project Management | Systems Strategy | Operational Architecture | Nonprofit Management