Pratik S.

Over the last 20+ years, I've helped startups and growth-stage companies build the foundations required to scale—positioning, go-to-market strategy, demand generation, product marketing, customer acquisition, retention, international expansion, and high-performing teams. I've worked across SaaS, AI-SaaS, Fintech, Ecommerce, EdTech and Technology businesses, helping companies move from early traction to scalable growth across North America, Europe, APAC and the Middle East. Today, I continue to work at the intersection of growth, product marketing and AI. My recent work includes leading marketing for SaaS businesses and building AmpPilot-com, an AI-powered marketing platform focused on helping companies automate and scale marketing execution and decision-making. Selected Growth Outcomes • Helped scale a global fintech business from approximately $5M to $95M in annual transaction volume. • Delivered 15× growth while expanding operations across 30+ countries and 4 continents. • Drove 50% YoY growth for a SaaS company through positioning, ABM, branding and demand generation. • Improved customer lifetime value by 30% through marketing automation and retention programs. • Built and led global teams of up to 40 people spanning marketing, product and growth functions. • Managed multi-million-dollar marketing budgets across international markets. How I Can Help Fractional CMO • Take over entire end-to-end marketing responsibility and accountability - work with your team or independently. • Marketing team leadership • Hiring and team development • Agency and vendor management • Budget planning • KPI dashboards and executive reporting Growth & GTM Strategy • Go-to-market planning • Market expansion • Demand generation • Pipeline growth • Product launches • International expansion Growth Systems & AI • Marketing automation • CRM and Martech architecture • Analytics and attribution • Lifecycle marketing • AI-enabled marketing workflows Product Marketing • Positioning & messaging • Competitive differentiation • Customer journey design • Sales enablement • Pricing & packaging strategy My Approach I start by identifying the biggest constraints to growth, whether that's positioning, pipeline generation, conversion, retention, team structure, execution, or measurement. From there, I build a focused roadmap and work alongside founders and teams to drive execution, accountability and measurable business outcomes. I operate at both strategic and execution levels, bringing experience from startup environments, scale-up journeys, and global organizations. My Work Timings: Typically EST - New York time. PS - I had full time work commitments in the corporate sector. Returning to Upwork after a long hiatus.