Charles K.

More ad spend won't fix a page that doesn't convert. I rewrite landing pages so the traffic you already pay for turns into more leads and sales. ⭐⭐⭐⭐⭐ "Charles is a great copywriter with excellent communication skills. I'm looking forward to working with Charles again on the next job. Charles is highly recommended to anyone looking for a copywriter." (Upwork client) Is this you? You're running Google or Meta ads. The clicks are coming in, but the calls, bookings and form fills aren't keeping up, and you know the page should be doing better. I work with local service and lead-gen businesses in exactly that spot, and with agencies that need landing page copy for their clients. Why I know how to sell Ten years of direct-response copywriting taught me that people don't act because a page looks nice. They act when the page answers the question in their head at that exact moment. I've written sales letters, video sales letter scripts, emails and Amazon listings that were judged on one thing: did they sell. (27 client reviews on Upwork.) Then I worked on the other side. I built a content site that reached 3.4 million readers, and I managed the SEO, design, content and video departments at Paradox Marketing, with conversion built into everything we made. That's where I learned what makes visitors stay, click and act, and how to brief work so designers and developers can build it without guesswork. How I work 1. Discovery. A call about your business, your page and your numbers: traffic, leads, cost per lead, and how many leads become customers. I'll also ask what you think is and isn't working. If tracking isn't set up properly, we sort that first so we can measure the result. 2. Research. I find out why your customers buy and what stops them: your reviews and your competitors', what your team hears on the phone, and your ads, so the page picks up where the ad left off. We add Microsoft Clarity (free) to see how real visitors use your page through heatmaps and session recordings. 3. Strategy & wireframe. I audit the page against that research, then plan the new one: the offer, the message and the order of sections. You get a wireframe with the copy written in. 4. Client review. You review it, and I revise. 5. Final delivery. Final copy and wireframe, ready for your developer, plus a testing plan matched to your traffic. What I look at • Message match: does the page deliver what the ad promised? • The offer: is there a clear reason to choose you, and to act now? • The first screen: can a visitor tell within five seconds what you do, who it's for and what to do next? • Proof: reviews, results, licences and real photos. Where they sit, and whether they're believable. • Objections: price, trust and timing. Are they answered before the visitor has to ask? • Calls to action and the form: how many steps and fields there are, and what happens after someone submits. • Mobile: speed, tap-to-call and how far people scroll. • Behaviour: where people click, hesitate, rage-click or leave. How your traffic decides what we test • Under roughly 1,000 visitors a month: too few for a reliable A/B test. We make the research-backed changes, compare leads before and after, and check recordings to confirm it's working. • Roughly 1,000–10,000 a month: we test big changes, such as a new headline and offer, or the whole new page against the old one. Small tweaks won't produce a clear result. • Over roughly 10,000 a month, with plenty of leads: we can A/B test individual elements and keep improving month after month. Send me your landing page and tell me where your traffic comes from. I'll reply with the three changes I'd make first, free.