Roxane A.

I build and manage complete digital marketing ecosystems. I’m a Full-Stack Digital Marketing Strategist with experience across web development, SEO, lead generation, automation, analytics, content, CRM systems, and marketing operations. My strength is connecting all the moving parts. A website should not exist separately from SEO. SEO should not exist separately from content. Leads should not disappear after submitting a form. Analytics should not just collect numbers nobody uses. I look at the full customer journey and build systems that work together. My work covers: • Digital Marketing Strategy • Marketing Operations • Website Strategy, Design & Development • WordPress, PHP & MySQL • SEO & Local SEO • Google Business Profile Optimization • Lead Generation & Conversion Strategy • CRM & Marketing Automation • Landing Pages & Lead Capture Systems • GA4 & Google Tag Manager • Content Strategy • Email Marketing • API & Marketing Technology Integrations • Website Migration & Hosting • Analytics, Tracking & Reporting I am often brought into businesses where marketing has become fragmented. The website is handled by one person. SEO by another. Leads go into different systems. The CRM is not fully connected. Tracking is incomplete. Content is being created without a clear conversion path. I help bring those pieces together. I can audit the current setup, identify gaps, recommend a strategy, build or improve the systems, troubleshoot technical issues, and continue optimizing the entire digital operation. I also bring a strong technical background to marketing. My experience includes custom PHP/MySQL development, large website builds, database migrations, hosting environments, CRM integrations, API connections, analytics implementations, lead-generation workflows, and custom marketing systems. That means I can work across marketing, development, operations, and sales without losing sight of the business goal. My approach is simple: Visibility → Trust → Experience → Conversion → Follow-Up → Measurement I care about what happens before the click, after the click, and after the lead comes in. I have extensive experience supporting real estate, mortgage lending, professional services, and growth-focused businesses where trust, local visibility, lead generation, and strong digital systems matter. Clients usually work with me when they need more than someone who can complete a task. They need someone who can understand the bigger picture, solve problems, build systems, and take ownership of the digital marketing process. That is where I bring the most value. If you need a strategic digital marketing partner who understands both marketing and the technology behind it, let’s talk.