Natalia M.
Brand Identity & Packaging | Beauty, Wellness & Premium Brands
Hi there! Are you feeling a little stuck trying to bring together logo design, color palettes, typography, and messaging that capture the heart of your beauty, wellness, food, or lifestyle brand? Whether you’re just starting out or ready to refresh your brand identity, I’m here to help you transform your vision into a clear, beautiful brand design that connects with your audience and helps your business flourish. ✦ How I Can Help You ✦ I provide custom, thoughtful branding solutions crafted to highlight what makes your business unique and attract your ideal clients: ⊛ Custom Logo Design — timeless, versatile, and full of personality ⊛ Full Brand Identity Packages — cohesive color palettes, typography, and brand guidelines to ensure consistency ⊛ Packaging & Label Design — strategic, market-savvy packaging that elevates your beauty, wellness, lifestyle, or food products ⊛ Brand Refresh & Rebranding — update your visual identity while preserving your brand’s core values ⊛ Creative Direction — mood boards, visual storytelling, and cohesive brand elements that tell your story ⊛ Marketing Collateral — social media templates, business cards, and other materials that keep your brand consistent and visible ✦ My Approach ✦ With over 10 years of experience, my approach centers on thoughtful collaboration and partnership. I listen deeply to your story and guide its visual expression so every design feels like a genuine reflection of your values, heart, and vision. ✦ Why Clients Trust Me ✦ ✔ Over 10 years designing for beauty, wellness, luxury, and lifestyle brands ✔ Specialist in high-end visual branding with a proven track record of elevating brands into premium experiences ✔ Clear, organized design process and creative strategy that ensures stress-free, purposeful projects ✔ Consistent 5-star reviews highlighting my attention to detail, reliability, and collaborative approach ✔ Packaging that sells — whether your products nourish the body, soul, or senses, I craft authentic designs that help your brand connect deeply and stand out with warmth ✦ What My Clients Say ✦ “Natalia always made the extra effort to get everything exactly how I wanted. Exceptional designer.” – Founder, ICB “I had the pleasure of working with Natalia on a recent project. She was prompt, professional, and executed the edits perfectly. I would highly recommend her for any packaging design project. She is a true asset.” – Founder, mascara brand Wowcombo “Thank you Natalia, you have created magic and added huge value to the business!” – Ali Mapletoft, Coaching Business ✦ Skills & Tools ✦ Adobe Illustrator, Photoshop, Canva Branding, Typography, Packaging Design, Visual Identity, Art Direction Beauty, Skincare, Health, Wellness, Luxury Goods, Personal Brands, Coaching 📩 If that sounds like the shift you need, send me a short note about your brand and tell me your 2 - 3 main goals for the next 12 months. I will reply with my approach to your transformation. I only take on 2-3 new projects per month. Brand Identity · Logo Design · Packaging Design · Custom Logo Suites · Product Label Design · Shopify & DTC Packaging · Skincare & Wellness Branding · Beauty & Supplements · Food & Beverage Packaging · Kids & Pet Brand Identity · Boutique & Retail Packaging · Feminine & Minimalist Logos · Visual Identity Systems · Print-Ready Dielines · Adobe Illustrator · Brand Guidelines · Brand Strategy Support
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.5k
Billed in all: $78,151$78k
$584 in the last 6 months
Across 136 contracts
Earnings, last 30 days
Skill rankings: Top 10% in Modern Style
Ranked by MRR among everyone on Upwork with the skill.
- #27Modern Style275 freelancers · 🇺🇦 #5Top 10%🇺🇦#5 of 24
- #37Organic & Natural Style278 freelancers · 🇺🇦 #4Top 13%🇺🇦#4 of 25
- #108Minimalist841 freelancers · 🇺🇦 #13Top 13%🇺🇦#13 of 77
- #126Label Design618 freelancers · 🇺🇦 #11Top 20%🇺🇦#11 of 58
- #255Health & Wellness1,614 freelancers · 🇺🇦 #3Top 16%🇺🇦#3 of 10
- #365Brand Guidelines2,070 freelancers · 🇺🇦 #36Top 18%🇺🇦#36 of 159
- #391Brand Design2,324 freelancers · 🇺🇦 #29Top 17%🇺🇦#29 of 136
- #521Brand Identity Design3,030 freelancers · 🇺🇦 #49Top 17%🇺🇦#49 of 210