Liz S.

Hi, I’m Liz. I love building visual worlds for brands, from logos and packaging to custom illustrations and characters. I especially enjoy working with children’s, family, lifestyle, wellness and product brands, where personality, storytelling and thoughtful details really matter. I can help you with: ✦ Brand identity and visual direction ✦ Logo design and logo systems ✦ Custom illustration and character design ✦ Packaging and label design ✦ Brand guidelines ✦ Illustrated assets for print and digital My approach goes beyond creating something that simply looks good. I think about how all the pieces of a brand work together and how they’ll actually be used, from packaging and websites to social media, merchandise and print. For each project, I start by understanding the brand, its audience and what it needs to communicate. From there, I explore visual directions, develop the strongest concept and turn it into a cohesive, practical visual system. I work mainly in Adobe Illustrator, Photoshop, InDesign and Procreate, and provide organized final files that are ready for real-world use. If you’re looking for a designer who can bring both brand thinking and illustration into one visual world, I’d love to hear about your project. Expertise: Brand Identity, Logo Design, Custom Illustration, Children’s Illustration, Character Illustration, Character Design, Packaging Design, Label Design, Visual Identity, Brand Guidelines, Playful Illustration, Whimsical Illustration, Editorial Illustration, Digital Illustration, Procreate, Typography, Creative Direction