Daniella S.
Email Marketing Strategist | Klaviyo & Hubspot Expert
Hi, I’m Daniella! I build lifecycle email systems: strategy, copy, design, and automation. I replace a full email marketing team. Instead of hiring a strategist, a copywriter, a designer, and an automation specialist, and managing four different people, you hire one person who handles the entire system end to end. Onboarding flows that convert. Retention sequences that keep customers around. Win-back campaigns that bring dead leads back to life. ❖ Onboarding flows that lift trial→paid by 30-40% ❖ Retention sequences that drop churn 15-25% in 90 days ❖ Win-back campaigns that reactivate 1 in 5 ghosts My toolkit: Klaviyo (Certified), HubSpot (Certified), Flodesk, GHL, Marketo, Mailchimp, SendGrid. I design gorgeous emails that get opened (42% avg) and clicked (9% CTR) because great copy + brand-aligned visuals = magic. Recent wins (2023-2025): HR SaaS: $1.2M ARR from 3 re-engagement flows Dev-tool: 38% trial-to-paid (vs 22% before my 7-email onboarding) Fintech: 42% open rates on segmented nurture (vs 29% industry) Bonus: My background in brand design ensures every email looks premium and feels native to your product experience. Email Marketing, Klaviyo, Flodesk, GoHighLevel, HubSpot, Marketing Automation, Email Copywriting, Lifecycle Marketing, Retention Marketing, Customer Segmentation, CRM Management, Campaign Strategy, Deliverability
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $3.5k
Billed in all: $10,982$11k
$867 in the last 6 months
Across 6 contracts
Earnings, last 30 days
Skill rankings: Top 15% in HTML
Ranked by MRR among everyone on Upwork with the skill.
- #29Email System96 freelancers · 🇺🇸 #6Top 30%🇺🇸#6 of 14
- #49Email Marketing Platform Support237 freelancers · 🇺🇸 #8Top 21%🇺🇸#8 of 35
- #112Audience Segmentation & Targeting476 freelancers · 🇺🇸 #31Top 24%🇺🇸#31 of 96
- #121Email Template567 freelancers · 🇺🇸 #13Top 21%🇺🇸#13 of 56
- #329Email & Newsletter1,804 freelancers · 🇺🇸 #68Top 18%🇺🇸#68 of 390
- #417Email Campaign1,929 freelancers · 🇺🇸 #53Top 22%🇺🇸#53 of 229
- #429Email Marketing Strategy2,223 freelancers · 🇺🇸 #100Top 19%🇺🇸#100 of 446
- #476Email Design2,188 freelancers · 🇺🇸 #83Top 22%🇺🇸#83 of 386