Tori W.

Most marketing doesn't fail because of bad ideas. It fails because strategy, execution, and reporting never connect. That's where I come in. I'm a B2B marketing strategist and creative partner with 8+ years of experience helping healthcare, health tech, education, workforce development, clean energy, and mission-driven organizations turn marketing plans into measurable results. I work across the entire marketing lifecycle, from developing campaign strategy and content calendars to creating sales collateral, presentations, social campaigns, email marketing, landing pages, and executive-ready marketing assets. I enjoy translating complex topics into messaging that's clear, engaging, and built for the right audience. My experience includes: • Content strategy and campaign planning • LinkedIn and social media marketing • Email marketing and lifecycle campaigns • Marketing operations and workflow optimization • Graphic design and brand collateral • Executive presentations and PowerPoint design • Sales enablement materials • Marketing analytics and reporting • AI-assisted content workflows • Marketing research and competitive analysis I've partnered with healthcare organizations, healthcare advisory firms, universities, workforce development programs, nonprofit organizations, and clean energy executives to support product launches, enrollment campaigns, thought leadership, and brand growth. The tools I use regularly include HubSpot, GA4, ActiveCampaign, Canva, Adobe Creative Suite, Salesforce, WordPress, HTML/CSS, Looker Studio, Airtable, Notion, Trello, Asana, ChatGPT, Claude, and Google Workspace. Clients appreciate that I don't just complete tasks. I look for opportunities to improve processes, strengthen messaging, organize workflows, and create marketing that supports real business goals. If you're looking for someone who can think strategically, execute efficiently, and become a trusted extension of your marketing team, I'd love to connect.