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Idara H.
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Idara H.

Direct Response Copywriter Who Drove 5.4M for Supplement Brand in 1 Yr

I write copy for health and wellness brands that people actually want to read. Last year, my campaigns generated $5.4M in revenue for a bone health supplement company — beating their stretch goal by 17%. One email about hip exercises got a 38% click rate. Another about a bone health superfood drove $20K in a single send. I've written high-converting copy for emails, landing pages, VSLs, Amazon listings, Meta ads, and product launches. The collagen product launch I worked on beat D2C sales targets by 273%. My Amazon listing optimization helped drive 38% revenue growth (over $1M monthly). My background includes 10 years in legal work, which means I'm fast at research, obsessive about details, and I actually read the brief before asking questions. Here's what Christine Burkson, Director of Brand Copy at Huckleberry, said after I completed a multi-touchpoint promo campaign during their busiest season: "Idara was professional, quick to onboard, and made sense of a very complicated lifecycle journey involving multiple touchpoints—all on a tight turnaround. She completed work ahead of deadline, was super receptive to feedback, and got things done without much input required." If you need copy that turns traffic into revenue, let's talk. **All projects require funded milestones before work begins.

🇺🇸Key Biscayne, United States$60/hr100% JSS5.00 (12)Since Oct 2016

Earnings and projects

MRR
$369

Last 6 months ÷ 6

World#90,157 / 412k
🇺🇸Country#13,127 / 62.1k
Revenue, last 30 days
$0

Last 6 months: $2.2k

Total earnings
$7.3k

Billed in all: $7.5k

World#223,214 / 412k
🇺🇸Country#35,428 / 62.1k
Per project
$403

$554 in the last 6 months

World#203,173 / 412k
🇺🇸Country#33,680 / 62.1k
Projects, last 6 months
4

Across 5 contracts

80% fixed20% hourly
World#51,813 / 412k
🇺🇸Country#7,181 / 62.1k
Projects in all
18

Across 21 contracts

71% fixed29% hourly
World#143,608 / 412k
🇺🇸Country#20,770 / 62.1k

Earnings, last 30 days

$7.5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$7.3k$7.4k$7.5k$7.6kOct 8Oct 23Nov 7

Skill rankings: Top 13% in Sales Letter

Ranked by MRR among everyone on Upwork with the skill.

  1. #37Advertorial169 freelancers · 🇺🇸 #6Top 22%
  2. #43Sales Letter328 freelancers · 🇺🇸 #19Top 13%
  3. #78Upselling240 freelancers · 🇺🇸 #5Top 33%
  4. #128Product Page716 freelancers · 🇺🇸 #19Top 18%
  5. #282YouTube Ads1,131 freelancers · 🇺🇸 #26Top 25%
  6. #334Ad Copy1,861 freelancers · 🇺🇸 #106Top 18%
  7. #463Website Copywriting2,920 freelancers · 🇺🇸 #164Top 16%
  8. #491Instagram Ad Campaign1,727 freelancers · 🇺🇸 #69Top 28%