Joana Marie B.
Food Business Support | Operations, Strategy & Brand Development
I help food, hospitality, and founder-led businesses bring structure to ideas, strengthen operations, improve customer experience, and create practical plans for growth. Are you a... • Restaurant owner looking for fresh ideas and better systems? • Café owner trying to improve operations and customer experience? • Food entrepreneur preparing to launch a new product? • Chef, educator, or coach looking to strengthen your brand and online presence? • Founder wearing too many hats and needing help organizing projects, priorities, and opportunities? If so, I may be able to help. Over the past 10+ years, I've supported businesses across the US, EU, and Australia through a combination of business support, operational organization, brand development, research, and project coordination. I've helped: • Restaurants improve operational workflows • Food businesses organize systems and documentation • Founders develop brand and content strategies • Hospitality professionals launch new initiatives • Food brands create product and marketing assets • Business owners move ideas from concept to action What makes me different? I understand food businesses beyond the surface. My background combines Food Technology, Culinary Arts, food manufacturing, QA, product development, foodservice operations, and business support. I understand both what happens in the kitchen and what happens behind the scenes to keep a business moving forward. My support often includes: • Operations & Workflow Organization • Brand Development & Marketing Support • Research & Strategic Planning • Project Coordination • Product Development Support • SOP & Documentation Development • Founder Support & Accountability • Customer Experience Improvements I don't believe every business needs more ideas. Sometimes they need better systems. Sometimes they need clearer priorities. Sometimes they need a trusted partner to help evaluate the next step. Let's cook up something fresh for your business.
Earnings and projects
Last 6 months ÷ 6
Read daily since Oct 16, under 30 days
Billed in all: $71,753$72k
$714 in the last 6 months
Across 35 contracts
Earnings, last 30 days
Tracked from Oct 16, 2026.
Skill rankings: Top 15% in Recipe Writing
Ranked by MRR among everyone on Upwork with the skill.
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