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Joana Marie B.
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Joana Marie B.

Food Business Support | Operations, Strategy & Brand Development

I help food, hospitality, and founder-led businesses bring structure to ideas, strengthen operations, improve customer experience, and create practical plans for growth. Are you a... • Restaurant owner looking for fresh ideas and better systems? • Café owner trying to improve operations and customer experience? • Food entrepreneur preparing to launch a new product? • Chef, educator, or coach looking to strengthen your brand and online presence? • Founder wearing too many hats and needing help organizing projects, priorities, and opportunities? If so, I may be able to help. Over the past 10+ years, I've supported businesses across the US, EU, and Australia through a combination of business support, operational organization, brand development, research, and project coordination. I've helped: • Restaurants improve operational workflows • Food businesses organize systems and documentation • Founders develop brand and content strategies • Hospitality professionals launch new initiatives • Food brands create product and marketing assets • Business owners move ideas from concept to action What makes me different? I understand food businesses beyond the surface. My background combines Food Technology, Culinary Arts, food manufacturing, QA, product development, foodservice operations, and business support. I understand both what happens in the kitchen and what happens behind the scenes to keep a business moving forward. My support often includes: • Operations & Workflow Organization • Brand Development & Marketing Support • Research & Strategic Planning • Project Coordination • Product Development Support • SOP & Documentation Development • Founder Support & Accountability • Customer Experience Improvements I don't believe every business needs more ideas. Sometimes they need better systems. Sometimes they need clearer priorities. Sometimes they need a trusted partner to help evaluate the next step. Let's cook up something fresh for your business.

🇵🇭Pasig City, Philippines$25/hr100% JSS3.49 (15)Since Oct 2016

Earnings and projects

MRR
$357

Last 6 months ÷ 6

World#91,455 / 412k
🇵🇭Country#17,278 / 56.3k
Revenue, last 30 days
—

Read daily since Oct 16, under 30 days

Total earnings
$70k

Billed in all: $72k

World#56,549 / 412k
🇵🇭Country#8,290 / 56.3k
Per project
$2.4k

$714 in the last 6 months

World#66,596 / 412k
🇵🇭Country#14,264 / 56.3k
Projects, last 6 months
3
0% fixed100% hourly
World#66,479 / 412k
🇵🇭Country#5,298 / 56.3k
Projects in all
29

Across 35 contracts

20% fixed80% hourly
World#100,215 / 412k
🇵🇭Country#7,392 / 56.3k

Earnings, last 30 days

$71.8k+$512 earned since Oct 16Billed in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$71.0k$71.5k$72.0kOct 16Oct 27Nov 7

Tracked from Oct 16, 2026.

Skill rankings: Top 15% in Recipe Writing

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