Katya H.

Brand & Design Director | Elite Toptal Expert

Brand & Design Architect | 20 Years Enterprise Experience | Former Director @ TELUS Digital I've spent 20 years solving the design problems that don't have easy answers. Not "make this look better," but "our IPO is in three weeks and the SEC filing needs to be print-ready," or "we have 70,000 employees in 20 countries and the parent company just changed the logo again," or "our sales team is burning out rebuilding the same deck from scratch every time." That's the work I was brought in for, first as a freelancer, then as Brand & Design Director at TELUS Digital for 13 years. I directed the visual strategy for the largest tech IPO in TSX history. I built the governance framework that kept a global subsidiary legally compliant during a high-stakes font licensing exposure most of the organization didn't know existed. I reduced presentation build times by 60% for a global sales team that had never used a collaborative tool in their lives. What this means for you: I don't need to be taught your business, managed through the process, or asked twice. I read the brief, ask the questions that matter, and deliver work that holds up under C-suite scrutiny. My core work: — Information architecture & document design. Strategic systems, investor materials, executive reports, B2G proposals, and compliance documents engineered for cognitive clarity, not decoration — Enterprise DesignOps. Figma and Google Workspace systems, tokenized design libraries, SSOT environments, and governance frameworks that scale across global teams — Brand architecture. Zero-to-one brand systems with full developer handoff, WCAG AAA compliance, and the strategic positioning work that happens before a single pixel is placed — High-stakes print production. SEC filings, financial documents, 300+ page InDesign layouts with GREP automation, and zero-defect prepress for financial printers I'm bilingual in English and Spanish, which matters more than people expect when you're working across global teams or Latin American markets. I'm four months into freelancing after 13 years in-house. My track record is short on Upwork but long in the real world, and the clients who've taken a chance on that have not been disappointed. If you have a project where the stakes are real and the brief is complex, I'm the right person. Top 3% Global Talent - Toptal | 100% Job Success Score | 5-star reviews