Mikaella F.
Senior Brand & Visual Designer | Logo, Brand Systems, UI/UX (Figma)
If your brand or product feels inconsistent, hard to scale, or unclear for your team to apply, I help bring structure and clarity through thoughtful design. I work with founders, startups, and growing teams who need design that holds up in real use—across websites, apps, and marketing materials—without constant rework or fragmented visuals. With over 10 years of experience, my focus is on creating brand and interface systems, not one-off assets. The goal is to produce work that’s practical, consistent, and easy to maintain, while making handoff to developers or internal teams straightforward. How I can help • Brand Strategy & Visual Identity (End-to-End) I don’t design logos in isolation. My approach starts with defining clear visual direction and brand foundations, then extends through logo design, supporting brand elements, and usable guidelines. This ensures the identity works consistently across real-world applications and can be applied confidently by teams and partners. • Website UI/UX Design (Figma only) User-focused layouts and clickable prototypes designed in Figma, with attention to clarity, usability, and development-ready structure. Simple animations and micro-interactions included where appropriate. • Mobile App UI Design (Figma only) Clean, intuitive mobile interfaces in Figma, with clear flows and interaction logic prepared for developer handoff. • Marketing & Brand Collateral Aligned visual assets for social media, digital ads, print, and email to support consistent communication across channels. Clients often describe my approach as structured, detail-oriented, and easy to work with. I think through how designs will be used and built, so the output is clear, practical, and ready to move forward. If you’re looking for a designer who values clarity, consistency, and long-term thinking, I’d be happy to discuss your project.
Earnings and projects
Last 6 months ÷ 6
Last 6 months: $930
Billed in all: $24,634$25k
$930 in the last 6 months
Across 27 contracts
Earnings, last 30 days
Skill rankings: Top 24% in Logo Design
Ranked by MRR among everyone on Upwork with the skill.
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