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Mikaella F.
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Mikaella F.

Senior Brand & Visual Designer | Logo, Brand Systems, UI/UX (Figma)

If your brand or product feels inconsistent, hard to scale, or unclear for your team to apply, I help bring structure and clarity through thoughtful design. I work with founders, startups, and growing teams who need design that holds up in real use—across websites, apps, and marketing materials—without constant rework or fragmented visuals. With over 10 years of experience, my focus is on creating brand and interface systems, not one-off assets. The goal is to produce work that’s practical, consistent, and easy to maintain, while making handoff to developers or internal teams straightforward. How I can help • Brand Strategy & Visual Identity (End-to-End) I don’t design logos in isolation. My approach starts with defining clear visual direction and brand foundations, then extends through logo design, supporting brand elements, and usable guidelines. This ensures the identity works consistently across real-world applications and can be applied confidently by teams and partners. • Website UI/UX Design (Figma only) User-focused layouts and clickable prototypes designed in Figma, with attention to clarity, usability, and development-ready structure. Simple animations and micro-interactions included where appropriate. • Mobile App UI Design (Figma only) Clean, intuitive mobile interfaces in Figma, with clear flows and interaction logic prepared for developer handoff. • Marketing & Brand Collateral Aligned visual assets for social media, digital ads, print, and email to support consistent communication across channels. Clients often describe my approach as structured, detail-oriented, and easy to work with. I think through how designs will be used and built, so the output is clear, practical, and ready to move forward. If you’re looking for a designer who values clarity, consistency, and long-term thinking, I’d be happy to discuss your project.

🇵🇭Las Pinas City, Philippines$30/hr100% JSS4.88 (16)Since Oct 2016

Earnings and projects

MRR
$155

Last 6 months ÷ 6

World#122,377 / 412k
🇵🇭Country#20,823 / 56.3k
Revenue, last 30 days
$0

Last 6 months: $930

Total earnings
$23k

Billed in all: $25k

World#130,752 / 412k
🇵🇭Country#21,620 / 56.3k
Per project
$875

$930 in the last 6 months

World#134,247 / 412k
🇵🇭Country#23,797 / 56.3k
Projects, last 6 months
1
0% fixed100% hourly
World#128,095 / 412k
🇵🇭Country#14,297 / 56.3k
Projects in all
26

Across 27 contracts

59% fixed41% hourly
World#109,600 / 412k
🇵🇭Country#8,219 / 56.3k

Earnings, last 30 days

$24.6kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$24,250$24,500$24,750$25,000Oct 8Oct 23Nov 7

Skill rankings: Top 24% in Logo Design

Ranked by MRR among everyone on Upwork with the skill.

  1. #204Character Illustration643 freelancers · 🇵🇭 #11Top 32%
  2. #712Adobe Creative Suite2,862 freelancers · 🇵🇭 #43Top 25%
  3. #765Brochure Design1,986 freelancers · 🇵🇭 #38Top 39%
  4. #837Email Design2,188 freelancers · 🇵🇭 #102Top 38%
  5. #850Banner Ad Design3,314 freelancers · 🇵🇭 #86Top 26%
  6. #2,069Social Media Design6,511 freelancers · 🇵🇭 #254Top 32%
  7. #2,358Adobe InDesign8,231 freelancers · 🇵🇭 #204Top 29%
  8. #2,893Branding9,059 freelancers · 🇵🇭 #149Top 32%