Ivan L.

Top Level Backend Marketing Expert - Email, SMS, Push, Blog SEO.

Looking for someone to take email marketing off your hands? With 8 years of email marketing in the bag, I specialize in creating content, offers, copywriting, and design for your emails. With a history of generating anywhere from 20-45% of a company's revenue from email, I can alleviate a huge revenue burden off your shoulders. I can continually increase your emai revenue through the use of split testing, optimization, and segmentation. My process of optimization includes: Identifying a potential issue, developing a hypothesis, testing the hypothesis, and coming to a conclusion. Through repetitive iterations of that process with everything ranging from: - Subject lines - Sender name and address - Headlines - Hero Images - Messaging - Call to actions I can reliably chip away at making email one of your most profitable channels. Beyond that, I can also help with the email capture within your website. In the past, I've developed seasonal optins that have sported up to 22% signup rates. In terms of design, I can send you our email design portfolio. We have worked with COUNTLESS brands, and as long as we have a brand guide, we can represent your company in a way that guarantees conversions. My email creation process allows the capacity of: - Creative Direction - Production - Editing - Optimization Beyond that, within my email marketing, I also set up SMS automations and campaigns. I also provide consulting in the above areas to help brands maximize their growth and scalability.