Obinna I.

Google Ads Expert For Local Businesses | More Qualified Leads & Calls

Want more high-value free quote requests, signed cases, new patient bookings, or service calls? I audit, set up, optimize, and manage high-ROI Local Google Ads campaigns for Home Services, Legal, and Healthcare to generate consistent qualified leads, inbound calls, and better ROI. WHAT CLIENTS SAY ★★★★★ "He identified inefficiencies our internal team had missed and improved both lead quality and campaign efficiency." ★★★★★ "He clearly understands how to manage high-ticket local lead generation campaigns where lead quality matters more than just volume." ★★★★★ "The account was built properly from the ground up with long-term scalability in mind rather than just trying to generate quick leads." WHAT I DO & THE RESULTS I ACHIEVE 🚀 BUILD, LAUNCH & HIGH-INTENT GEO-TARGETING I build hyper-local Google Ads campaigns to reach ready-to-buy customers when they search for your services. • Granular Campaign Architecture: I structure campaigns by core services, splitting sub-services into dedicated ad groups with custom ad copy and matching landing pages to maximize Quality Score. • Foundational Negative Keyword: I research and deploy proactive negative keyword lists to protect your budget. • Geographic targeting: I use precise radius targeting, location exclusions, and zip code matching to eliminate out-of-market clicks. • Network Domination: I focus on Google Search, Local Services Ads (LSA), and Google Maps to capture high-intent local buyers. • Keyword Research: I build intent-driven keyword maps using localized terms, regional town names, and high-converting "near me" modifiers. • High-CTR Ad copywriting & Assets: I draft copy designed to lift CTR and conversion rates using call buttons, location pins, and local promotions. 🛠️ LEAD & CONVERSION TRACKING • Advanced Conversion Tracking: I implement Google Ads tracking for form submissions, phone calls, and offline conversion imports (OCI) to trace offline sales back to the keyword. • Call Tracking Infrastructure: I configure dynamic number insertion (DNI) via CallRail to attribute phone inquiries to search queries, ads, and landing pages. • Landing page optimization/build: I design and build fast, mobile-optimized landing pages using Unbounce, Instapage, WordPress, Elementor, and GoHighLevel. 🔍 PPC AUDITS & BUDGET PROTECTION I diagnose live campaigns to find financial leaks and improve CPL and conversion rate. • Comprehensive Account Diagnosis: I identify whether underperformance comes from keyword targeting, search intent mismatch, campaign structure, broken conversion tracking, poorly converting landing pages, incorrect bidding, bleeding keywords, underperforming ads, irrelevant queries, or location settings—then fix the highest-impact bottlenecks. • Search Term Analysis & Scrubbing: I evaluate search term reports to isolate irrelevant queries and refine negative keywords. 📈 CONTINUOUS OPTIMIZATION, MANAGEMENT & REPORTING • Bid & Budget Management: I adjust bids and daily budgets based on operating hours, top-performing neighborhoods, and conversion performance. • Continuous A/B Testing: I test headlines, calls-to-action, ad variations, and landing page elements to improve conversion rates. • Competitor Surveillance: I monitor Google Auction Insights to track local competitors and adjust bidding strategy. • Transparent KPI Dashboards: I deliver weekly or monthly reports highlighting Total Phone Calls, Form Fills, and exact Cost Per Lead. 🎯 INDUSTRY EXPERTISE • Home Services: HVAC, plumbing, roofing, electrical, home remodel, and pest control. • Legal Services: Personal injury, family law, criminal defense, and estate planning. • Healthcare Services: Dental, chiropractic, physical therapy, and medical spas. PROVEN CASE STUDIES & RESULTS HVAC CAMPAIGN OPTIMIZATION • Result: Scaled a local U.S. HVAC campaign 3x to $18K/month. • Metrics: Maintained a $34 CPA while generating 542 qualified leads in 30 days. CRIMINAL LAW FIRM LEAD GENERATION • Result: Turned around a criminal law campaign struggling with a $218 CPA and 2.75% conversion rate. • Metrics: Reduced CPA to $60.45 and increased conversion rate to 9.93% within 30 days. DENTAL PRACTICE PATIENT ACQUISITION • Result: Built a scalable Google Ads system from the ground up for a San Diego dental clinic with a $10K/month budget. • Metrics: Generated 65 qualified patient inquiries in the first 30 days at a $153.85 CPA. LEGAL & CONSTRUCTION PPC MANAGEMENT • Result: Identified hidden inefficiencies across a $45K/month Legal and Luxury Construction portfolio. • Metrics: Improved qualified lead quality by 77.78%, reduced CPA by 26%, and increased conversion rates by 28% without increasing ad spend. LET'S TALK If you're looking to generate more qualified leads, reduce wasted ad spend, improve conversion tracking, or scale your Google Ads campaigns, I'd be happy to help. Click the "Invite to Job" button and let's discuss your goals and biggest growth opportunities.