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Ryan K.

Ryan K.

Positioning Strategist & Direct-Response Copywriter | B2B + SaaS + DTC

This bio may be about me, but really, I want to talk about you. You’ve been told that a CRO audit on your sales page is the key to industry-beating conversion rates. You’ve been told that running Meta ads to your website is the equivalent of a cash-printing sales machine that works 24/7. You’ve been told that a visual identity refresh would miraculously line up your store with customers and eager investors. BREAKING NEWS: The customer journey is not one landing page. CRO is all about developing hypotheses and A/B testing the hell out of it. I operate with the sole objective of beating your baseline. Not just to find the ad or landing page variant that got clicks and signups (vanity metrics much?) — but to ultimately drive SALES. Ambitious brands hire me to accelerate the journey from ad to checkout. I’ve been in direct-response marketing for 10 years. I work privately with enterprise founders in DTC, B2B, SaaS, and the trades. I build funnels that print cash, copy that melts objections, visual identities that twist heads, emails that blow credit cards, and decks that write checks. I wear many hats. I stalk your customers until I know them better than their therapists do. I sneak into the little corners of the internet where they hold secret meetings. I uncover their weaknesses and darkest desires. I analyse which levers in your funnel converted them and where you’ve lost their attention. I decode their behaviour and build your entire sales engine around that truth. Thank you for coming to my TED Talk. Speaking of clients... I’ve worked with 154 of the most dangerous underdogs on the planet: 🥂 "His copy can sell without a visual. A blind client would even pay us for this. — Alvin Bongalos, Founder of Studio Genma 🥂 “Ryan makes you forget what a boring ass piece of shit you used to be.” — Richard Pines, CEO of Web Powerhouse 🥂 “Ryan is perfect for brands that hate mediocrity and crave standing out.” — Bandish Nayee, Founder of Yeebee 🥂 “Ryan has a sharp sense of humor and has definitely made us laugh with his copy!" — Jennica Chiang, Marketing VP of Smitten 🥂 “Oh boy, was I wrong. His copy is 100x better than what I had written. 6 stars.” — Bradley Bertsche, Founder of Hobort 🥂 “There's no company I would not recommend to him.” — Catherine Song, Director of Luca What do they all have in common? They hate playing safe. If that’s you, step inside. Nothing brings me more joy than to break the ice over a call, capture the lion within your brand, and teach it to do what it was born to do: Hunt. Stay untamed Ryan Kwan 🦍

🇲🇾Klang, Malaysia$150/hr100% JSS4.96 (7)Since Nov 2016

Earnings and projects

MRR
$269

Last 6 months ÷ 6

World#102,537 / 412k
🇲🇾Country#206 / 1,138
Revenue, last 30 days
$0

Last 6 months: $1.6k

Total earnings
$6.4k

Billed in all: $6.5k

World#234,216 / 412k
🇲🇾Country#574 / 1,138
Per project
$425

$806 in the last 6 months

World#198,185 / 412k
🇲🇾Country#493 / 1,138
Projects, last 6 months
2
100% fixed0% hourly
World#88,918 / 412k
🇲🇾Country#198 / 1,138
Projects in all
15
87% fixed13% hourly
World#161,377 / 412k
🇲🇾Country#415 / 1,138

Earnings, last 30 days

$6.5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$6.4k$6.5k$6.6k$6.7kOct 8Oct 23Nov 7

Skill rankings: Top 18% in Sales Copywriting

Ranked by MRR among everyone on Upwork with the skill.

  1. #20Ad Setup44 freelancers · 🇲🇾 #1Top 45%
  2. #33Promotional Video Script123 freelancers · 🇲🇾 #1Top 27%
  3. #37UX Copy164 freelancers · 🇲🇾 #1Top 23%
  4. #284Email Campaign Optimization828 freelancers · 🇲🇾 #1Top 34%
  5. #303Video Sales Letter924 freelancers · 🇲🇾 #3Top 33%
  6. #353Landing Page Optimization1,118 freelancers · 🇲🇾 #1Top 32%
  7. #359Sales Copywriting1,985 freelancers · 🇲🇾 #2Top 18%
  8. #383Ad Copy1,861 freelancers · 🇲🇾 #1Top 21%