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Muhammad S.

Muhammad S.

WordPress Developer | Shopify Developer | 8+ Years Exp. Website Design

Most websites don’t fail because of bad design; they fail because of slow load times, poor user experience, and fragile code that breaks under traffic. I am a Senior Full-Stack Engineer and E-Commerce Specialist with 8+ years of experience building, scaling, and optimizing high-performing WordPress and Shopify storefronts. Unlike standard page-builder developers, I combine frontend conversion design with custom backend engineering (PHP, Liquid, REST APIs, and database architecture) to build websites that drive real revenue. Whether you need a high-converting DTC store, a custom API/ERP integration, complex WooCommerce logic, or complete Core Web Vitals optimization. I engineer fast, secure, and future-proof digital assets. ⚡ WHAT I SOLVE FOR YOU ✦ Low Conversion Rates: Redesigning UX/UI flows to turn visitors into buyers. ✦ Slow Load Times: Fixing Core Web Vitals, script bloat, and server response times. ✦ Complex Customizations: Custom theme & plugin development beyond standard tools. ✦ Broken Integrations: Seamlessly connecting CRM, ERP, Payment Gateways & custom APIs. ✦ AI & Workflow Automation: Automating repetitive tasks with n8n, OpenAI, and custom scripts. 🛠️ CORE PLATFORM & TECHNICAL EXPERTISE 🔹 WORDPRESS & WOOCOMMERCE DEVELOPMENT • Full Custom Theme & Plugin Development (Clean PHP, ACF Pro, Gutenberg) • Elementor Pro, Divi, Bricks, and WPBakery Custom Builds • High-Volume WooCommerce Optimization, Cart/Checkout Flow & Payment Gateways • Membership Sites, LMS (LearnDash), Booking Systems, and Subscriptions • Malware Cleanups, Security Hardening, and cPanel/Host Migrations 🔹 SHOPIFY & SHOPIFY PLUS DEVELOPMENT • Custom Liquid Theme Development & Store Redesigns (Shopify 2.0) • Conversion Rate Optimization (CRO) for Cart, Checkout, and Product Pages • Metafields, Metaobjects, Custom Sections, and Headless Implementations • Third-Party App Integrations (Klaviyo, Recharge, Gorgias) & API Customizations • Seamless Migration to Shopify (from WooCommerce, Magento, or BigCommerce) 🔹 FULL-STACK & AI AUTOMATION ENGINE • Full-Stack Architecture: PHP, REST APIs, JavaScript, MySQL, HTML5/CSS3 • Speed & Performance Optimization: GTmetrix & Google PageSpeed 90+ Scores • Custom Automations: Webhooks, n8n, Zapier, and OpenAI API integrations 📈 WHY CLIENTS WORK WITH ME ✔️ Engineering Precision: Clean, maintainable code that doesn't break when themes update. ✔️ Revenue & CRO Focused: Built around buyer psychology, mobile UX, and performance. ✔️ Senior Technical Problem Solving: If a plugin doesn't exist, I build the custom logic. ✔️ Transparent Communication: Structured timelines, clear milestones, and ongoing support. 💬 HOW WE CAN WORK TOGETHER 1️⃣ Store / Site Audit: Reviewing your site structure, UX friction, and performance bottlenecks. 2️⃣ Technical Roadmap: Defining the exact architecture, timeline, and deliverables. 3️⃣ Execution & Launch: Building, testing across all browsers/devices, and seamless deployment. Have an existing site that needs fixing, or a brand-new build ready to launch? Send me a message with your site link or project details, and let’s discuss the best technical path forward! 🔍 SPECIALIZED SEARCH KEYWORDS WordPress Developer | Shopify Developer | WooCommerce Specialist | Shopify Plus | Elementor Pro | Divi Developer | Custom Theme Development | Liquid Developer | Shopify Speed Optimization | Core Web Vitals | Web Developer | Full Stack Engineer | Custom Plugin Development | WooCommerce CRO | Shopify Redesign | Figma to WordPress | Figma to Shopify | API Integration | Website Migration | Speed Optimization Expert

🇵🇰Karachi, Pakistan$10/hr100% JSS4.39 (12)Since Nov 2016

Earnings and projects

MRR
$16

Last 6 months ÷ 6

World#168,525 / 412k
🇵🇰Country#25,001 / 52.9k
Revenue, last 30 days
$0

Last 6 months: $94

Total earnings
$1.4k

Billed in all: $1.5k

World#362,275 / 412k
🇵🇰Country#45,019 / 52.9k
Per project
$111

$47 in the last 6 months

World#298,483 / 412k
🇵🇰Country#41,022 / 52.9k
Projects, last 6 months
2
100% fixed0% hourly
World#88,918 / 412k
🇵🇰Country#17,051 / 52.9k
Projects in all
13

Across 18 contracts

78% fixed22% hourly
World#175,712 / 412k
🇵🇰Country#29,129 / 52.9k

Earnings, last 30 days

$1.5kNothing earned in the last 30 daysBilled in all, before Upwork's fee · drag across the chart to see what was earned in any stretch
$1,440$1,460$1,480$1,500Oct 8Oct 23Nov 7

Skill rankings: Top 38% in PSD to WordPress

Ranked by MRR among everyone on Upwork with the skill.

  1. #40Website Theme Installation81 freelancers · 🇵🇰 #12Top 49%
  2. #130Wordpress Thrive Themes278 freelancers · 🇵🇰 #30Top 47%
  3. #170Avada Theme Customization335 freelancers · 🇵🇰 #34Top 51%
  4. #1,137WordPress Optimization1,960 freelancers · 🇵🇰 #361Top 58%
  5. #1,240PSD to WordPress3,296 freelancers · 🇵🇰 #367Top 38%
  6. #1,278WordPress Migration2,167 freelancers · 🇵🇰 #415Top 59%
  7. #1,629WordPress Customization2,901 freelancers · 🇵🇰 #555Top 56%
  8. #1,689WordPress Website Design2,948 freelancers · 🇵🇰 #558Top 57%