Lindsay M.

I build community-led consumer brands — and the teams and cultures that make them last. Most recently, I served as VP of Marketing at Little Sleepies as the first marketing leader, partnering closely with the founder, CEO and board to lead brand, content, community, performance media, and go-to-market strategy through a period of rapid growth. My focus is on: • Building brands rooted in identity, trust, and connection • Designing community engagement strategies that fuel growth • Building and leading high-performing, values-driven teams • Helping founders scale without losing what makes their brand special Earlier in my career, I led marketing for women’s activewear and wellness brands, with deep experience across content, partnerships, PR, and community-driven acquisition. I’m a lifelong athlete — an NCAA collegiate swimmer, run coach, 31x marathoner, and 6x Boston Marathon finisher — and I bring that same discipline, empathy, and team-first mindset into how I lead. Work I can partner with you on includes: - Partner with founders and executive teams on brand positioning, GTM strategy, and community development - Advise on community strategies, including customer activation, influencer partnerships and ambassador programs - Lead content strategy that drives connection, engagement, and growth - Support leadership transitions, category expansion, and brand evolution - Special focus on running, outdoor, wellness, and active lifestyle brands